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Small businesses reap 40% spending increase on Black Friday

Bristol retailers "regional winner" with 79% increase in average spend compared to 62% rise in consumer spending in London

Small business retailers across the UK enjoyed average sales growth of 40% from £650,000 to £910,000 on Black Friday, according to new data released by point-of-sale provider Vend.

The survey of 1,300 small businesses found that the increased consumer spending on Black Friday was higher than in 2014 (37%), with a 13% increase in sales volume and an average transaction value of £22.

Fashion and apparel outlets fared best on the day with average spend increasing by 92%, followed by electronics and computer stores (66%), sports and outdoor (55%), health and beauty (54%) and home lifestyle (47%).

Bristol saw the biggest rise in retail spend of any major city at 79% higher than an average Friday in November. This was followed by London (62%), Birmingham (60%), Leeds (48%) and Manchester (47%).

However, Vend warned that businesses shouldn't celebrate just yet – the impulse buying associated with Black Friday can create high levels of returns and refunds with 2014 data showing that refunds increased by 64% on December 9.

Henry Williams
Henry Williams

Henry has been writing for since 2015, covering everything from business finance and web builders to tax and red tape. He’s also contributed to many of our industry-renowned annual indexes, including Startups 100 and Young Guns, and created a number of the site’s popular how to guides. Before joining the team, he reviewed films for a culture website, and still harbours ambitions of being a screenwriter.


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