StartUp Games to attract foreign start-ups to Tech City Olympics initiative will promote talent and diversity in UK start-up scene Written by Georgina-Kate Adams Published on 12 January 2012 Our experts We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Written and reviewed by: Georgina-Kate Adams Direct to your inbox Sign up to the Startups Weekly Newsletter Stay informed on the top business stories with Startups.co.uk’s weekly email newsletter SUBSCRIBE The government is to invite 300 international start-ups to Tech City at the same time as the Paralympic Games, to take part in a new ‘StartUp Games’ initiative.The event – which will be organised by the government’s trade and investment promotion industry, UKTI, in cooperation with the Olympic Park Legacy Company – will see foreign start-ups compete to be recognised among the world’s highest potential start-ups.The scheme ties in with plans to populate the area of East London known as ‘Silicon Roundabout’ with technology start-ups, to make the district a world-force in tech innovation.It is hoped that some of the shortlisted businesses will consider relocating to the area, after experiencing the Olympics buzz in nearby Stratford.Rajeeb Dey, co-founder of StartUp Britain which will also be involved in the initiative, believes the scheme will also benefit UK start-ups. Speaking exclusively to Startups, he said:“The StartUp Games will provide an exciting opportunity for start-ups to benefit from the increased exposure the Olympics will bring to the area surrounding Tech City – and will showcase what Britain, and in particular East London, has to offer tech start-ups.”Dey, who is also CEO of Enternships.com, a tech start-up which connects interns to entrepreneurs, added:“As an entrepreneur based within Tech City myself, I have seen the benefits of having a diverse workforce (our team includes people from the US, Romania and India).“Diversity of talent – both of the entrepreneurs leading start-ups and those looking to work within start-ups, in Tech City, is a tremendous asset for the area and the StartUp Games will be a great platform to celebrate this.” Share this post facebook twitter linkedin Written by: Georgina-Kate Adams