UK’s direct selling industry becoming more diverse Direct selling industry sees 28% increase in men, with 92,000 of the UK’s 400,000 sellers now male Written by Henry Williams Published on 4 January 2017 Our experts We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Written and reviewed by: Henry Williams Direct to your inbox Sign up to the Startups Weekly Newsletter Stay informed on the top business stories with Startups.co.uk’s weekly email newsletter SUBSCRIBE The proportion of men working in the UK’s direct selling industry has increased by 28%, according to the latest figures from the Direct Selling Association (DSA).The direct selling industry, which includes selling at parties, face-to-face and online, is thought to generate in excess of £2bn for the UK economy every year.This latest research suggests that more than 92,000 of the UK’s 400,000 direct sellers are now male. 62% of direct sellers have another job and use their business to supplement their income, with 95% only working part-time as a seller.Notable direct selling companies include Ann Summers, Avon, Stella & Dot, Amway, and Forever Living.Lynda Mills, director general of the DSA, commented:“There is a common misconception that direct selling is an industry dominated by women. However we have recently seen a surge in the number of men becoming direct sellers.” Share this post facebook twitter linkedin Written by: Henry Williams