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UK’s direct selling industry becoming more diverse

Direct selling industry sees 28% increase in men, with 92,000 of the UK’s 400,000 sellers now male

The proportion of men working in the UK’s direct selling industry has increased by 28%, according to the latest figures from the Direct Selling Association (DSA).

The direct selling industry, which includes selling at parties, face-to-face and online, is thought to generate in excess of £2bn for the UK economy every year.

This latest research suggests that more than 92,000 of the UK’s 400,000 direct sellers are now male. 62% of direct sellers have another job and use their business to supplement their income, with 95% only working part-time as a seller.

Notable direct selling companies include Ann Summers, Avon, Stella & Dot, Amway, and Forever Living.

Lynda Mills, director general of the DSA, commented:

“There is a common misconception that direct selling is an industry dominated by women. However we have recently seen a surge in the number of men becoming direct sellers.”

Henry Williams
Henry Williams

Henry has been writing for since 2015, covering everything from business finance and web builders to tax and red tape. He’s also contributed to many of our industry-renowned annual indexes, including Startups 100 and Young Guns, and created a number of the site’s popular how to guides. Before joining the team, he reviewed films for a culture website, and still harbours ambitions of being a screenwriter.


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