Instagram mandates full-time RTO amid culture shake-up

Instagram is ordering its team back to the office full-time. What can UK startup founders learn as they plan 2026 workplace strategies?

Last week, Meta confirmed that Instagram will require its US employees to work from the office five days a week in order to create a “winning culture”.

It’s one of the toughest RTO policies in Big Tech, alongside mandates from Amazon and Dell. And while UK SMEs don’t have to follow in US tech giants’ footsteps, the news offers a moment to reassess what’s working, and what workplace supports growth in the new year.

As founders plan their 2026 setups, they might be weighing up the rising costs of office space against the benefits of in-person productivity, and wondering whether their hybrid arrangements still serve them.

The ‘return to office’ panic is over, but the debate isn’t

According to a Business Insider report, Head of Instagram, Adam Mosseri recently circulated an internal memo with the news about the end of WFH. From February, all US employees need to return to the office full-time, despite space constraints in key offices like New York.

The past few years have seen various businesses return to in-person working. Brands such as John Lewis, Lloyds’ Bank, and Morrisons have all decided to call time on homeworking.

SMEs in the UK still seem fond of a moderate approach, with many settling into a happy medium of two to three days per week. According to the ONS, 27% of UK workers work a hybrid arrangement, with a further 13% working fully remotely.

Largely this is due to the culture question. Flexible working has become a firm fixture of the modern workplace, and for many new hires, it’s an expectation. Companies pushing for full-time office presence often face resistance or backlash from employees.

That said, hybrid isn’t without its flaws. Small businesses still run into difficulties onboarding junior staff, keeping culture alive when people rarely overlap, and less-than-ideal collaboration as teams juggle Slack, Zoom and asynchronous tasks.

In an effort to stave these issues and create a “winning culture,” Messori reportedly suggested that Instagram will need to also make other changes, such as scrapping unnecessary meetings and replacing them with clear objectives. He added that 121 meetings should be biweekly, and that staff should be able to decline meetings they feel aren’t necessary.

Forget culture, is office space a cost burden?

One of the major deterrents for UK founders setting up full-time offices remains rising costs. Commercial rents in London and major cities are surpassing pre-pandemic rates and long leases tie up cash flow.

Utilities, service charges and business rates have all risen, with energy bills increasing further this month once the new nuclear levy has come in. For a small business, an office can quickly become one of the heftiest expenses.

But many believe an office is worth the money. A fixed, shared physical space supports stronger team cohesion, faster decision-making, more creative problem-solving, and sets clearer boundaries for newer employees.

So maybe the question isn’t as binary as “office or no office?” but rather, “what type of office makes sense now?”

You might opt for a more modest, yet permanent base, coworking memberships instead of traditional leases, or strategically reserving office space for necessary collaboration.

What should bosses take from Instagram’s decision?

A five-day mandate won’t fit most UK startups, and it doesn’t need to. But the underlying message in Instagram’s announcement remains the same: whatever your decision, be intentional about how and why your team works in person.

Instagram has emphasised fewer meetings, more hands-on collaboration, and more time spent building and testing rather than presenting. Any SME can adopt these benefits, without forcing everyone into the same room every day.

As you plan for 2026, the best strategy is likely somewhere in the middle. Adaptable, cost-effective work models that support culture and collaboration without draining budgets should be the goal for small businesses, rather than keeping pace with tech giants.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

BOGOF can bog off

In his bi-monthly column, F&B expert Matt Harris serves up food for thought (with plenty of takeaways advice) from the inhospitable world of hospitality.

It’s an easy trap to fall into and I’ve seen many an F&B brand wrong-footed over the years but cheapening your menu is a mug’s game. 

Every time the economy sneezes, everyone screams for discounts. But, believe me, slashing prices to bring in a budget-conscious punter is a fatal short-term fix that destroys your brand and bottom line. 

I remember that restaurant inspector programme where the owner of a Caribbean place was doing deals on amazing spicy king prawn and mango even when the price of prawns had gone up by 50%. Unsurprisingly that restaurant is no longer operational. 

Instead of running endless “2-for-1s” that tell people your food is only worth half price, hospitality businesses need to focus on selling value and experience that justifies the price tag.

Look – if your customer is only loyal when you’re giving stuff away, they’re not your customer; they’re just a bargain hunter. You need to stop panicking and start proving that a £25 main course is worth £25 because of the quality, the service, the atmosphere, or the fact it doesn’t leave them with food guilt. 

Think about how you can add perceived value without reducing price.

Try small amuse-bouches, or unique local sourcing stories on the menu (I  got this Aglianico from Mario, an 89 year old Napoletano who looks like Elvis) a quick, heartfelt ‘thank you’ from the owner, or even just excellent staff training.

Supermarkets can do BOGOFs, but they can’t do any of this.

So, here’s my advice – don’t discount; elevate.
You can have that for free. 

Matt harris POTG
Matt Harris - Founder of Planet of the Grapes

Matt started his Food & Beverage journey aged 19 working at Thresher's in Brixton. With a WSET diploma in wine and spirits under his belt, he went on to establish wine merchants Planet of the Grapes in 2004. Now - at the ripe old age of 52 - Matt's empire includes multiple venues around London including bars in Leadenhall Market and East Dulwich as well as restaurant Fox Fine Wines & Spirits at London Wall.

Planet of the Grapes
This content is contributed by a guest author. Startups.co.uk / MVF does not endorse or take responsibility for any views, advice, analysis or claims made within this post.
Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

We couldn’t pay our staff

In an exclusive column, Emma Jones CBE discusses her work tackling late payment practices, offering practical insights to help small businesses get paid what they're owed.

You’re running a small media company with three dedicated employees. You finished a major project for a huge travel corporation, invoiced them, and now you’re waiting…and waiting for payment.

You’ve sent follow-up emails, you’ve called their accounts department, you’ve filled out their website forms… But, silence.

Then the reality of the situation hits you; that outstanding invoice is the difference between keeping your team paid this month or telling them you can’t make payroll. Suddenly, it’s not just about cash flow; it’s about your reputation, your team’s mortgages and children, and the survival of your business.

Where do you go when they stop answering?

This is the point where businesses usually find my office. They’ve exhausted every polite and reasonable avenue and feel utterly defeated, with the stress and worry building up daily. The larger company has simply gone silent.

When this small media company finally came to the Office of the Small Business Commissioner, my team immediately reached out to the travel giant about the missing payment. The result? The timely intervention of an official body successfully got the invoice paid — putting a full stop to the payment panic just in time.

It’s astonishing how easily large companies can “overlook” payments, especially when they think you’re no longer an active supplier. That’s not just bad business; it’s unacceptable. If you did the work and submitted the invoice, you deserve to be paid on time. It’s the simplest business principle there is.

Emma Jones CBE - Small Business Commissioner

Emma Jones advocates for SMEs in the UK, ensuring they receive the resources they need to grow. With a degree in Law and Japanese, Emma has spent the last 25 years founding and leading multiple ventures, including Enterprise Nation and StartUp Britain, before being appointed as the Small Business Commissioner for the Department for Business and Trade in June 2025.

Small Business Commissioner

This content is contributed by a guest author. Startups.co.uk / MVF does not endorse or take responsibility for any views, advice, analysis or claims made within this post.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

Friendly fraud: how chargeback scams are hitting UK hospitality

Chargeback fraud is on the rise in the UK hospitality scene, with restaurants and hotels losing thousands to disputed charges from dishonest claims.

Don’t let the name fool you. “Friendly fraud” is anything but friendly.

In fact, it’s something that’s been deeply affecting hospitality businesses across the UK, with firms being hit with high chargeback costs and lost revenue due to dishonest claims.

What might look like a simple dispute on the customer’s end can quickly spiral into lost income, administrative headaches, and hours spent fighting charges that should never have been reversed in the first place.

As the issue grows, hospitality firms are finding themselves forced to balance providing good customer service with the need to protect their businesses from increasingly common — and costly — fraudulent claims.

What is friendly fraud?

Friendly fraud — also known as chargeback fraud or first-party misuse — is a type of scam where a customer makes a purchase with their credit card, receives the goods or services, and then later contacts their bank to dispute the charge, claiming it was fraudulent or unauthorised.

In hospitality, friendly fraud often takes the form of disputed meal charges against a restaurant business, room fees for a hotel, or cancellation and no-show charges.

Sometimes, friendly fraud can be accidental, such as when someone forgets they made a reservation, misunderstands hotel or restaurant policies, or doesn’t recognise a charge from a third-party booking site.

Either way, beyond the direct cost, the increase in friendly fraud can add to more administrative work, strain customer service resources, and even raise insurance or processing fees for the business.

How is friendly fraud affecting hospitality businesses?

The rise in disputes and chargebacks is putting significant strain on businesses that are already operating on tight profit margins, and it’s expected to get worse in the next year.

According to a report by Chargeflow, there is forecasted to be a 40% increase in friendly fraud cases by 2026, with global chargeback volume expected to reach 337 million transactions.

Meanwhile, The Fintech Times reported that just last year alone, UK merchants lost a total of £128m to friendly fraud.

The effects are especially stark for small businesses. Nima Safaei, owner of a local Italian restaurant in Soho, told The Telegraph that chargeback fraud has cost his business £5,000 in just three months.

Hugo Remi, CEO at payment solutions company Cardaq, says the growing volume of chargebacks is creating yet another pressure point for already struggling hospitality firms.

“British high streets are failing amid rising overheads and less expendable income from potential customers,” Remi comments. “For hospitality businesses especially, customers may only visit once. This makes friendly fraud particularly hard to track and dispute.”

How to address friendly fraud in your business

To address friendly fraud properly, businesses should create clear and visible policies outlining cancellation rules and service charges at the time of booking or order, and make sure they are communicated through channels like booking pages and confirmation emails.

You should also keep detailed records of transactions, including receipts, timestamps, and digital logs, so that you have evidence if a dispute arises.

Additionally, secure payment methods like pre-authorisations or 3D Secure can help reduce unauthorised claims, as they add extra verification steps (such as two-factor authentication), creating clearer proof that the customer actively improved the transaction.

And if you are hit with a chargeback, having a proper process that gathers evidence and responds quickly can help improve your chances of winning a dispute.

Remi also added that the financial services industry should collaborate more with hospitality businesses, and have “firmer penalties”, which prohibit bad actors from payment services.

“While not all chargebacks are sinister, we must be hot on the heels of actors that are caught. The patterns are there; a more secure, transparent, business-first payments industry can act on them.”

Whining and Dining with Matt header image
Discover the ales and ails of hospitality

Planet of the Grapes founder Matt Harris has over 25 years of experience in hospitality. Read his bi-monthly column for Startups now.

Read Whining and Dining
Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

ValentiNO! Fashion brand is the latest business to be criticised for AI advert

Valentino’s latest AI-generated campaign is facing criticism, highlighting the ongoing risks of using generative AI in advertising.

Luxury fashion and AI aren’t always a good mix — just ask Valentino.

The brand’s latest Instagram campaign promoting a handbag has sparked a wave of criticism online, due to its peculiar visuals and uncanny effects — which have been labelled “AI slop” by disgruntled viewers.

The Italian fashion giant is just one of many brands to face backlash for the use of AI-generated ads, underscoring the risks that today’s companies take when they make use of the technology in digital marketing.

For smaller businesses, it’s a cautionary tale that taking shortcuts in content creation can have big consequences for audience perception. 

Valentino’s AI ad leaves viewers disturbed

On Monday, Valentino dropped a new Instagram video to promote its Garavani Devain bag. However, viewers were met with something that many described as “disturbing”.

The video starts with people seemingly emerging from a gold version of the handbag. It then transitions into a bizarre montage that splices models with Valentino logos and the bag, ending in an unsettling whirl of merging arms and bodies.

While Valentino labelled the video as AI-generated, it didn’t stop audiences from slamming the ad, with many describing it as “cheap”, “tacky”, and not matching the brand’s core values and typical luxury aesthetic.

One user commented: “They’re supposed to represent craftsmanship and prestige. This doesn’t represent any of that.”

“I wholeheartedly hate everything about this unsettling ad,” another added. “It’s a shame classic fashion brands are using such clumsy and stupid AI advertising now.”

The trouble with AI marketing

Valentino is just one of many brands turning to generative AI in marketing, and like others, it has been met with widespread disapproval from consumers.

In early November, Coca-Cola released an AI-generated Christmas campaign, despite the controversy it faced last year. While the ad required 100 staff members and 70,000 AI clips to produce, it was largely slated as “stiff” and “uncanny”.

Earlier in the summer time, clothing brand Guess also faced backlash for featuring AI models in a Vogue campaign. 

The speed and cost-effectiveness of generative AI are what make the technology attractive to companies, and many UK businesses have naturally bought into these benefits. Research reported by ManagedIT found that over half of UK marketers have used AI generators in the past 12 months, with 39% specifically using video or animation tools.

But as seen in many cases, these developments come with a risk to customer trust. Kantar’s Media Reactions 2025 report reveals that only 38% of consumers are excited about the use of AI in advertising, while 47% simply don’t trust the technology.

AI can help, but humans still hold the key to customer trust

So, what can SMEs learn from this string of AI ad flops? Smaller marketing teams can benefit greatly from generative AI. But it should be used as a tool, not a crutch.

AI tools can help with tasks like drafting social media posts, brainstorming ad ideas, or creating simple visuals — all of which can save time and resources. 

However, being over-reliant on the technology to produce creative assets can make campaigns feel impersonal, which in turn risks alienating customers – particularly at a time when AI is still an emerging technology. 

“The whiff of slop will turn off your audience entirely,” Jake Atkinson, Director of Growth at mortgage technology firm MQube, says. Why would people engage with a brand if they feel the brand can’t be bothered to engage with them personally?”

Meanwhile, Megan Dooley, Head of Brand at TAL Agency advises that businesses should “focus on gaining a true understanding of your audience” and learn about the channels they use to “deliver meaningful content on a regular basis.”

“Where AI comes in handy here is through saving time or providing inspiration,” Dooley adds. “But it’s that human personal touch that builds trust and long-lasting connections.”

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

Company owner gets maximum director ban after VAT refund fraud

In a warning to all business owners, a company director has been slapped with a 15-year ban after submitting falsified bank statements.

HMRC has named and shamed a music producer who falsified bank statements to secure a £150,000 government-backed loan and VAT refund of almost £180,000.

The Insolvency Service reports that Felix Milton has been banned from acting as a company director for 15 years in a lesson to anyone considering fraud.

It adds that the company director of The Nameless Ltd. “…altered several documents to show millions of pounds in his company account when the true balance was as little as £3.20, and created fake invoices to support the claims.”

The service explains: “In the falsified statements, transaction amounts were inflated, payments to personal accounts were deleted, and balances were increased to show sums in the millions rather than the actual figures of hundreds or low thousands of pounds.”

Milton’s business was wound up in August 2022. Before this, in autumn 2021, he received a loan and a VAT refund using false records. His actions were picked up on when the 43-year-old attempted to secure £4.3m in VAT refunds, again using falsified invoices.

Victoria Edgar, Chief Investigator at the Insolvency Service, said: “The business community and wider public deserve protection from those who demonstrate that they are wholly unfit to act as company directors.

“Milton’s ban runs until November 2040, reflecting the severity of his dishonest conduct.”

Warning for company directors

As well as receiving the maximum ban from being a company director, Milton has also been ordered to pay costs of £10,826.

The statement from HMRC adds that Milton has “…failed to accept responsibility for his actions during the investigations” and “…initially blamed a deceased business partner for creating the false documents, despite being the sole director responsible for the day-to-day running of the company and the sole signatory on the bank account”.

The decision to publish details of the case comes at a time when HMRC is making reforms, which it argues will make it harder for fraudsters.

The Making Tax Digital roll-out over the next few years is key to this; but there have also been changes made by Companies House for business registrations and ID verification. The latter is as a result of the Economic Crime and Corporate Transparency Act (ECCTA). This was passed by the previous Government and specifically aims to tackle fraudulent business registrations and improve corporate transparency.

By digitising businesses’ relationship with HMRC, the Government says that fraud will be picked up far quicker. While the majority of businesses are working completely to the letter of the law, the changes do require planning and compliance.

While HMRC has published this sad story as an example to those considering tinkering with their tax records, it also is a wider lesson to all business owners to make sure they are on top of MTD and any other statutory, regulatory requirements.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

Pubs could have to fork out £1k a month for business rate bill by 2028

The Autumn Budget didn’t deliver the relief needed, suggests new research, as hospitality businesses brace themselves for business rate hikes.

UKHospitality is warning of steep business rates hikes over the next three years as the detailed analysis of the impact of the Autumn Budget is shared.

While the Chancellor did announce a reduced multiplier and transitional relief for business rates, the hospitality body is claiming that the average pub business will still see a 15% rise in their rates bill next year, amounting to an extra £1,400.

This figure is also set to increase each tax year, meaning, in total over the three years, an average pub will pay an extra £12,900.

What did the Chancellor announce for hospitality businesses?

The minimum wage rise of 4.1% was confirmed though this came as no surprise – nor was the re-commitment to licensing law reforms. However, for the majority of businesses in the hospitality industry, the laser focus was on business rates.

There has long been dissent that these rates are crippling businesses; with big names, including Co-op, warning of potential closures and job losses if reform was forthcoming.

In July, the CEO of pub chain, Greene King, urged the Government to rethink how it enforces business rates, and urged for a switch to business rates taxes charged on profits, rather than on property.

This didn’t come to pass. Instead, the Government is to levy a business rate surcharge on large commercial properties. This was blocked earlier this year but is now set to become law.

It will impact commercial properties worth over £500k and will be paid by larger firms, like warehouses and supermarkets. The Government also announced that it will fund a permanent discount for over 750,000 smaller retail, leisure and hospitality (RLH) properties.

What does this mean for businesses?

UKHospitality has crunched the numbers and says that, despite the discounts and relief, hospitality businesses are still in for higher business rates.

It honed in and says that in 2027/28, an average pub’s rates will be £4,500 higher than today, and in 2028/29 £7,000 higher. This is a 76% increase. There are reports too that this is a conservative estimate.

ITV News quoted one west London pub owner who said that his costs “…will increase from around £2,500 to more than £20,000 per year, while another said he will have to pay 92% more in business rates than last year”.

For hotels, it is bleaker with a 115% hike. A hotel will be paying an extra £28,900 in rates next year. In 2027/28, it will be £65,000 higher than today and in 2028/29 £111,300 higher. In total, over three years, an average hotel’s rates bill will increase by £205,200.

The hospitality association argues that businesses with huge spaces – like online retailers and supermarkets – will actually be hit less severely.

“The rates bill for a distribution warehouse, the likes used by online giants, will have only increased by 16%, an office building will have only increased by 7% and a large supermarket by only 4% by 2028/29”, it reports.

What do hospitality businesses want?

UKHospitality is urging the Chancellor to increase the level of business rates discount from 5p to 20p, and says this was previously proposed and would be permitted by law.

Kate Nicholls, Chair of UKHospitality, explained: “The Government promised in its manifesto that it would level the playing field between the high street and online giants. The plan in the Budget to achieve this is quickly unravelling, and will deliver the exact opposite.”

She continued: “We repeatedly warned the Treasury ahead of the Budget that hospitality would be uniquely impacted by significant increases to rateable values, due to the pandemic impacting previous valuations. This had to be factored into the level of business rates discount it offered the sector.”

While business owners now sit down to face what potential costs are incoming, they will be hoping that the Chancellor takes heed and revisits the reforms; as many are concerned that they have not gone far enough to save a beleaguered industry.

Katie Scott - business journailist
Katie Scott - business journalist

Katie is a business and technology journalist with over two decades of experience covering the operational and financial challenges of scaling enterprises. A regular contributor to leading titles including Startups.co.uk and tech.co, her work directly addresses the topics most critical to small business audiences including business finance, operational efficiency, and FinTech innovation.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

Why this Black Friday was great for UK hospitality

After what is always one of the busiest times of the year, the figures show that Black Friday weekend was the boost many businesses needed.

The shopping frenzy has momentarily calmed down after Black Friday, and businesses from ecommerce to hospitality are now counting their takings to see if it lived up to their hopes.

Good news, a report from Barclays suggests that Black Friday was the busiest day of the year so far for retailers; with transactions on November 28 reaching a 2025-high, and up 62% on the average.

Encouragingly, hospitality businesses, among which confidence has been reported to be low for months, have also enjoyed a boom off the back of the sales, with customers rushing to their high streets to grab a bargain.

Sales draw the crowds

The Barclays report, which saw 2,000 UK adults surveyed between October 24-28, revealed that food and drink transactions saw a Black Friday boost of 28.9% versus the average day this year.

This reflected an increase in footfall, which was supported by data from MRI Software. It shared that UK retail destinations saw a 6.7% boost in visitors in the week of Black Friday as compared to the week before.

This broke down to an 8.2% increase in high street visits, a 6% boost for shopping centres and a 4.1% rise in footfall to retail parks.

Jenni Matthews, senior brand, PR and content manager at MRI, said: “We’ve seen two solid weeks of rising footfall heading into Black Friday, and the energy was unmistakable, particularly between 5pm and 8pm on the day itself, when visits jumped 29.2% week on week as shoppers combined bargain-hunting with festive nights out.”

Confidence still wavering

However, the Barclays report did also reveal that consumers are still nervous of big spending as the cost-of-living crisis rumbles on. This means that Black Friday, while a chance to get a bargain, is not perhaps as exciting as in easier times.

The data revealed a 2.2% decrease in sales for the sales week and 1.9% on Black Friday, as compared to last year. Nearly half (44%) of respondents said that they do not look forward to the day as much as they used to.

Some even questioned the value of Black Friday and Cyber Monday deals with 68% saying that they are doubtful deals are as good as they seem to be.

The results also show that consumers are conscious of over-buying, with 65% stating that they think these sales events encourage unnecessary spending.

Online the big winner

While the MRI Software data painted a positive picture for Black Friday footfall as compared to the week before the sales started, the team also zoomed out and discovered that visitor numbers were down on the previous year.

While it wasn’t a dramatic drop – 2% on Black Friday and 7.2% for the week as a whole – this reflects that the ease of online is still compelling for many shoppers. That and people are still being cautious about spending money.

KPMG confirmed that consumer spending – off and online – is still soft, despite moments of buoyancy. The consultancy has predicted GDP growth of 1% for 2026 and 1.4% for 2027.

“The outlook for growth in 2026 is subdued, reflecting the impact of a cooling labour market and weak household spending,” KPMG’s chief economist, Yael Selfin, told The Guardian.

With confidence still low, and most hospitality businesses expecting a larger tax burden this coming year after the Autumn Budget, many businesses will now be hoping that customers will continue to head to the high street this December.

Despite declining optimism, they will need to catch the attention of those customers who do head out and take advantage of the increased footfall even if it doesn’t hit last year’s figures.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

How to get the most out of TikTok’s new AI “genie”

TikTok has launched a new AI tool designed to help businesses turn leads into sales; but you need knowledge to keep the tech on track.

TikTok has launched its new Direct Message AI Chatbot or TikTok Lead Genie to“help businesses turn conversations into conversions more efficiently and effectively”.

The social media platform continues to push hard for eCommerce businesses, launching its AI-powered Symphony Creative Studio in June and the Selling Live tool in September, which gives creators with over 1,000 followers a platform to promote and sell products via live video streams.

This latest tool is also built on immediacy, as it deploys an AI chatbot to respond in real time to customer enquiries in TikTok’s built-in messenger feature.

What is the TikTok Lead Genie?

This tool is essentially an AI-powered customer engagement chatbot. It can reach out to customers 24/7 through DMs “all while maintaining a natural, human-like conversation,” says TikTok. What this means is that businesses can be “always on” to respond to queries.

TikTok adds that the chatbot is trained on “brand content” or a company’s “knowledge base” so this means that it should be on point for brand tone and accuracy of response.

It adds that the chatbot is designed to be “paired with TikTok Direct Messaging Ads and the Lead Optimization Goal,” so that insight can be “captured” from each conversation. This, TikTok says, is then used in “a feedback loop that strengthens Messaging Ads’s targeting and outcomes”.

What are the advantages?

The big draw is time saving. TikTok says that it worked with a leading aesthetics business in Vietnam called DrHoat. It reports that the trial reduced costs per lead by 80%, saved 300 daily manhours and generated more than $23,000 in daily revenue.

TikTok also suggests that the process to set up the chatbot is easy. The SI chatbot can be activated directly in the platform’s Business Suite. Businesses then need to set up “a custom knowledge base tailored to their business”. It states: “The richer the content provided, the smarter the chatbot becomes and the more valuable the leads it generates.”

However, there is no mention in the release as to how this data is used beyond training your business chatbot, which is a little concerning for a company that is well done – like most AI-leaning businesses – to harvest data heavily.

Keep the human touch

As with all AI, there is a chance of it delivering incorrect or hallucinated information. There is also the chance that its “humanness” won’t be as persuasive as TikTok insists, which could put off potential customers.

Brands wanting to deploy the chatbot need to be meticulous about the training data that they supply. After all, mistakes in this will be replicated, and even amplified, by the AI technology.

Business owners will also need to keep a close eye on exchanges to make sure that company voice and standards are maintained. While this may seem to negate the potential time-saving advantage, it is essential to ensure each conversation is on point and reflects the company in a positive light.

If the knowledge base provided is accurate and well-organised, companies will be able to use the AI chatbot to maximum impact; but the human touch will still remain essential.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

Why is paying on time crucial for culture?

In an exclusive column, Emma Jones CBE discusses her work tackling late payment practices, offering practical insights to help small businesses get paid what they're owed.

What makes a great company culture? Research has shown that respect, fairness, pride, values, and innovation are key.

When I talk to the large businesses on the Fair Payment Code about why they applied and what it means to them to be an Awardee, time and time again, they tell me that paying fairly is part of their business culture.

These are business leaders who know that if they want to succeed, they need to build a positive culture – not just internally, but throughout their supply chain. And that includes the businesses of all sizes that they work with.

For example, Ken McHugo, Head of Supply Chain at NatWest Group, told me: “We know first-hand from our business banking customers how important prompt payment is to cash flow, success and growth. By being a Gold Awardee on the Fair Payment Code, we have shown our commitment to supporting suppliers through our efficient payment processes.”

A culture of respect and fairness is driven from the top.

Pride in being a strong British brand was a key reason that Lloyds Banking Group applied to the Fair Payment Code. Paying their suppliers within agreed terms supports the thousands of businesses that are part of their supply chain, and supports their mission to “Help Britain Prosper.”

At an ICAEW event I chaired recently, I heard Jonathan Lee, Finance and Investment Operations Director at Aviva, speak passionately about Aviva’s whole team effort to be awarded Gold on the Fair Payment Code. Although paying suppliers on time has always been really important to Aviva, the scale of this effort cannot be underestimated.

He told the audience: “We process over 450,000 invoices annually, totalling £2 billion. Making sure these are paid promptly is due to excellent staff and robust processes.”

Innovation is often the unsung hero of payment success in large businesses. Businesses committing to update, adapt and sometimes even completely replace systems in order to change their payment culture should be praised.

Do large companies still have more to do? Absolutely yes. That’s why I’m committed to changing not just the culture of one or two businesses, but to the whole of UK business culture and getting money moving.

Emma Jones - Small Business Commissioner

Emma Jones advocates for SMEs in the UK, ensuring they receive the resources they need to grow. With a degree in Law and Japanese, Emma has spent the last 25 years founding and leading multiple ventures, including Enterprise Nation and StartUp Britain, before being appointed as the Small Business Commissioner for the Department for Business and Trade in June 2025.

Small Business Commissioner

This content is contributed by a guest author. Startups.co.uk / MVF does not endorse or take responsibility for any views, advice, analysis or claims made within this post.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

A Whatsapp message saved my business

In an exclusive column, Emma Jones CBE discusses her work tackling late payment practices, offering practical insights to help small businesses get paid what they're owed.

Picture this: you’re a small facilities management company, you’ve done the work redesigning a big client’s website, and they’ve gone dark. Ten months pass, and that £2,500 invoice is gathering dust. Phone calls, emails, you get nothing back. You’re ready to write it off, feeling totally helpless.

That’s the nightmare one small business owner faced.

Ten months of silence, a cash flow crisis looming and the worst part – the business had no formal written contract, just a trail of informal WhatsApp messages and emails. Most people would assume they had no chance. But luckily they didn’t give up. Instead, they came to us, the Office of the Small Business Commissioner (OSBC), for help. What happened next should give every small business owner hope.

The OSBC team assessed the facts quickly and contacted the larger company. Within just a few days, the smaller company was paid the full £2,500!

This success story proves that the Commissioner’s free service is a real champion for UK SMEs that gets results. Even when the odds – and the paperwork – are stacked against you, having an official body step in can cut through the biggest companies’ red tape and get your money moving.

Emma's key takeaways

1. Informal evidence is valid: Don’t let a lack of a formal written contract stop you! Emails, texts, and even WhatsApp messages can all be used as evidence of an agreement and work completed.

2. Speed is possible: Once the OSBC steps in, non-payers often realise they can’t hide. A 10-month wait was turned into a few days of action—a crucial lifeline for any small business.

3. Know your rights: This is a free service designed to help you, especially when dealing with a much larger business (over 50 employees). Stop chasing and start escalating

Emma Jones CBE - Small Business Commissioner

Emma Jones advocates for SMEs in the UK, ensuring they receive the resources they need to grow. With a degree in Law and Japanese, Emma has spent the last 25 years founding and leading multiple ventures, including Enterprise Nation and StartUp Britain, before being appointed as the Small Business Commissioner for the Department for Business and Trade in June 2025.

Small Business Commissioner

This content is contributed by a guest author. Startups.co.uk / MVF does not endorse or take responsibility for any views, advice, analysis or claims made within this post.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

This business was unpaid for 10 months

In an exclusive column, Emma Jones CBE discusses her work tackling late payment practices, offering practical insights to help small businesses get paid what they're owed.

At the Office of the Small Business Commissioner (OSBC), we run a free service for small businesses who have unresolved payment disputes with larger customers.

The small business is often stressed, and dealing with the larger business is proving a challenge. My amazing caseworkers will step in, and then work with the businesses involved to resolve the issue.

Recently, we were contacted by a small business that had been commissioned to redesign a large company’s website. They had an outstanding invoice that remained unpaid for 10 months, and their client had stopped communicating with them.

As the small business owner told us: “I was beginning to lose hope of ever recovering the payment.”

We reached out to the larger company and, thanks to our efforts, the full payment was issued in under a week. Of course, I was pleased we could intervene and achieve a good result for the small business. But it just seemed frustrating that communication wasn’t maintained. Had it been, the business might have resolved the problem without us needing to get involved.

Sometimes, tackling individual late payment issues can feel like a David and Goliath battle. But we can help small companies with navigating difficult conversations with the giants.

For example, we worked with a small consulting engineering company which was commissioned to carry out installation work for a well-known large retailer. After numerous unsuccessful requests to contact the client, the business approached us and requested assistance to retrieve several unpaid invoices.

Why was the retailer withholding the funds? Why was it not paying up? I am sure you have a theory. However, upon engaging with the larger company directly, it became apparent that the delay stemmed from internal communication issues following a recent change in leadership. It was a simple matter of miscommunication.  

As a result, a prompt resolution was found, resulting in the full amount owed to the small business being successfully recovered.

The OSBC caseworkers have great knowledge and deep understanding of payment issues and challenges. Yet, so often the issue is a simple one of poor communication.

Of course, this is no excuse for not paying on time. But if companies could have better communication systems in place with their suppliers, many of the issues which come into our inbox would never need to.

Emma Jones CBE - Small Business Commissioner

Emma Jones advocates for SMEs in the UK, ensuring they receive the resources they need to grow. With a degree in Law and Japanese, Emma has spent the last 25 years founding and leading multiple ventures, including Enterprise Nation and StartUp Britain, before being appointed as the Small Business Commissioner for the Department for Business and Trade in June 2025.

Small Business Commissioner

This content is contributed by a guest author. Startups.co.uk / MVF does not endorse or take responsibility for any views, advice, analysis or claims made within this post.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

Still chasing payments? You might be the red flag

In an exclusive column, Emma Jones CBE discusses her work tackling late payment practices, offering practical insights to help small businesses get paid what they're owed.

Often, a late payment from a client is out of your control. It is an issue at their end, which is your frustrating job to chase.

But sometimes a simple mistake is made, which goes on to cause major headaches for all involved. Here are a few I have come across which you can avoid and gain peace of mind.

1. No negotiation

Negotiation is an important part of every business relationship, and most businesses expect it. Never take on work without fully understanding the terms and conditions, including payment terms.

Entrepreneurs often say “know your own worth” but this isn’t the same as knowing the minimum you are willing to accept for a project. Knowing your worth gives you a starting point so you can come up with a figure, make the opening offer, and take control of the negotiation. If you are willing to accept less than that figure, it’s important that the client understands that their offer is below your value.

2. A bad contract

Having a written contract is one of the most important tools you can use to protect yourself against late payments. Make sure you write down what’s been agreed, in a simple, clear way that everyone understands, so that both parties understand the agreement and responsibilities of those involved. A business owner once said to me “contract for the marriage, not the divorce” – whatever your size, you’re an equal partner. Having a good contract makes that clear.

3. Typos on the invoice

As more businesses move towards e-invoicing, invoice typos are becoming less of an issue, although I do know of one company who entered the wrong information to their payment system. This led to all invoices having an error, which resulted in chaos, confusion, and late payments!

Those issues are rare, but a mis-typed PO number or an invoice missing key information is surprisingly common. Good invoices include: 

  • Invoice date
  • Invoice number
  • Purchase order number (if you’ve been given one)
  • The work completed that the invoice relates to
  • Total fee (with details of VAT if applicable)
  • Payment due date
  • Payment terms, as agreed in the contract
  • Bank account details

4. Poor communication

Communication is key. In all business relationships you need to establish clear lines of communication from the off. Remember the person commissioning the work may not be the one handling payments. Smaller businesses might have one person for both tasks, whereas larger businesses typically have separate processes. Make sure you are reaching out to the right person or department. If you are not sure, ask as early as possible. And if you don’t hear anything, then chase it!

You can see advice on all the subjects mentioned above on the Small Business Commissioner website.

Emma Jones CBE - Small Business Commissioner

Emma Jones advocates for SMEs in the UK, ensuring they receive the resources they need to grow. With a degree in Law and Japanese, Emma has spent the last 25 years founding and leading multiple ventures, including Enterprise Nation and StartUp Britain, before being appointed as the Small Business Commissioner for the Department for Business and Trade in June 2025.

Small Business Commissioner

This content is contributed by a guest author. Startups.co.uk / MVF does not endorse or take responsibility for any views, advice, analysis or claims made within this post.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

Get free cyber training – paid for by the government

In an exclusive column, Emma Jones CBE discusses her work tackling late payment practices, offering practical insights to help small businesses get paid what they're owed.

We all heard about the major cyber-attack on M&S earlier this year. It disrupted its online orders and in-store services for several weeks, leading to a £300m loss in profits. But this is not just an issue for big business and household names.

Over the last few years, and in my role as the new Small Business Commissioner, I have heard from a growing number of small firms who have been targeted. I see how late payments drain cash flow and cause stress – and a cyber attack on top of that can be overwhelming.

In this climate, it’s better to be safe than sorry when it comes to cyber resilience. Thankfully, there is help at hand when it comes to accessing expert resources and support.

The UK’s network of regional Cyber Resilience Centres (CRCs) is a government-supported, police-led initiative designed to help SMEs and third-sector organisations increase cyber resilience. The CRCs operate under the umbrella of the National Cyber Resilience Centre Group (NCRCG), a not-for-profit partnership funded by the Home Office, policing bodies, and private-sector partners.

You will see that CRCs offer a range of support, some free of charge, from resources and guidance via the National Cyber Security Centre (NCSC) through to opportunities for networking with police cyber and fraud protection officers.

Your business might also be interested in their affordable security awareness training, vulnerability assessments, and business continuity exercises to test a firm’s readiness to respond to and recover from a cyber-attack.

I was pleased to see that the North East Business Resilience Centre (NEBRC) is already having a positive impact. They have worked with a variety of small and micro-businesses, including an engineering firm, a charity, and an academy trust.

Could your business be next?

Emma Jones CBE - Small Business Commissioner

Emma Jones advocates for SMEs in the UK, ensuring they receive the resources they need to grow. With a degree in Law and Japanese, Emma has spent the last 25 years founding and leading multiple ventures, including Enterprise Nation and StartUp Britain, before being appointed as the Small Business Commissioner for the Department for Business and Trade in June 2025.

Small Business Commissioner

This content is contributed by a guest author. Startups.co.uk / MVF does not endorse or take responsibility for any views, advice, analysis or claims made within this post.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

Your payment reputation precedes you

In an exclusive column, Emma Jones CBE discusses her work tackling late payment practices, offering practical insights to help small businesses get paid what they're owed.

As the Small Business Commissioner, I talk to businesses everyday who see value in paying promptly. Many have embedded being good payers into the culture of their business. They build relationships through paying fairly and treat their suppliers well.

I asked three business owners why they joined the Fair Payment Code. Here’s what they told me:

1. Proving business values

For construction company KBH Haus, their values sit at the core of their business culture. Commercial Director, Sarah Sinfield, speaks proudly of their “culture of transparency and accountability that benefits businesses, suppliers and the wider economy”.

This commitment to championing prompt and fair payment practices aligns perfectly with the Code. Sarah believes that “together, we can create a fair, transparent and sustainable financial future by promoting ethical payment practices”.

2. Building trust and relationships 

Rob Hubbard, CEO of consultancy firm Learning Age Solutions, knows successful businesses are built on successful relationships, not just the relationships you have with your suppliers but the relationships up and down the whole chain.

As Rob puts it, “no company operates alone – UK business is an ecosystem”.  Rob knows that business relationships are built on trust. When suppliers see that you are as good as your word, they trust you more. As he says, through “treating suppliers fairly, we can ensure that everyone flourishes, and growth is strengthened”.

3. Supporting the smallest businesses

Eric Marsella runs Translator UK – one of the first businesses to get a Gold Award. On joining the Code, he told us that freelance translators were the backbone of his business. They are experts helping Translator UK deliver the best service possible.

But in Eric’s words, “expertise alone isn’t enough to sustain a thriving freelance career – financial stability is just as crucial”. He views prompt payments “not as a courtesy, but as a responsibility” to the freelancers in his supply chain.

I am pleased that through the Fair Payment Code, we can reward these businesses, highlight the exceptional payers, and work with those who want to improve.

These are just three businesses on a Code with over 300 Awardees. If your business is committed to fair payment, join the Fair Payment Code today.

Emma Jones CBE - Small Business Commissioner

Emma Jones advocates for SMEs in the UK, ensuring they receive the resources they need to grow. With a degree in Law and Japanese, Emma has spent the last 25 years founding and leading multiple ventures, including Enterprise Nation and StartUp Britain, before being appointed as the Small Business Commissioner for the Department for Business and Trade in June 2025.

Small Business Commissioner

This content is contributed by a guest author. Startups.co.uk / MVF does not endorse or take responsibility for any views, advice, analysis or claims made within this post.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

Where do late payers lurk?

In an exclusive column, Emma Jones CBE discusses her work tackling late payment practices, offering practical insights to help small businesses get paid what they're owed.

We all know that small businesses are a vital part of the UK economy, operating in every city, town and village. London has the highest proportion of businesses in the UK, with 1,370 businesses per 10,000 resident adults. So, no surprises that the highest number of cases I get from businesses asking for support is from our capital.

However, that doesn’t paint the full picture.

Small businesses represent a higher proportion of the total business population in Wales, Scotland and Northern Ireland when compared to the UK average.

In both Wales and Scotland 99% of enterprises are SMEs (the figure is a close 89% in Northern Ireland), with 95% of enterprises in Wales being micro businesses (0-9 employees). In fact, the North of England has seen a higher increase in the number of small businesses setting up in recent years when compared with the rest of the UK.

But what about payment performance across the different parts of the UK? Data on this is not as recent what’s interesting is that historically, London has shown a lower rate of invoices not paid within agreed terms compared to other regions. In 2021, London had the lowest rate, at 25%, while the majority of other regions hovered around 29-31%.

We know a high proportion of small businesses creates an exciting entrepreneurial economy with huge potential for creativity and growth. Combine this with skills, adoption of new technologies and – essentially – good cash flow, and an area really thrives.

This is where me and my team come in. Last month, a small IT company came to OSBC with a familiar complaint. They’d been chasing payment for a client invoice for 12 months and were feeling powerless in the face of a huge accounting department with limited time and resources to dispute. We acted quickly – gathering all the necessary information and reaching out to the client to discuss the reasons for the delay and how to expedite the payment. Within three days, the client’s finance team confirmed the outstanding invoice had been processed, and we helped recover £2,500 for that small business.

So, if you are experiencing a late payment from a larger supplier or client, don’t hesitate to get in touch. Tackling late payments is one way we can continue to grow the small business sector in every corner of the UK, from Stornaway to Surrey.

Emma Jones CBE - Small Business Commissioner

Emma Jones advocates for SMEs in the UK, ensuring they receive the resources they need to grow. With a degree in Law and Japanese, Emma has spent the last 25 years founding and leading multiple ventures, including Enterprise Nation and StartUp Britain, before being appointed as the Small Business Commissioner for the Department for Business and Trade in June 2025.

Small Business Commissioner

This content is contributed by a guest author. Startups.co.uk / MVF does not endorse or take responsibility for any views, advice, analysis or claims made within this post.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

What is job hugging and are your employees doing it?

The majority of workers are now prioritising job security over career progression, a report shows.

In today’s uncertain job market, more employees are choosing job security over progression, new research suggests.

According to data from tech talent specialist La Fosse, many workers in the UK are holding onto roles they may have already outgrown, a trend known as ‘job hugging’.

It’s the latest in a string of employment shifts triggered by the tougher hiring climate, rising living costs, and ongoing uncertainty around the effects of AI on jobs.

Similar to the “quiet quitting” wave, job hugging can quietly undermine company culture long before bosses even notice something’s up.

What is job hugging?

Job hugging is when employees cling to their current roles despite having the skills, ambition or potential to move onto pastures new. It’s driven by a desire for security or fear of change – something that employees have buckets of in today’s harsh jobs landscape.

La Fosse found that 55% of workers are holding onto roles they may have outgrown. The younger generation are clinging to their roles even tighter, with job hugging prevalence rising to 65% in 18 to 34-year-olds.

Claudia Cohen, Director of the Academy at La Fosse, says the phenomenon is less about apathy and more a knock-on effect of “broader insecurity”.

“Job hugging isn’t just about people being cautious. It’s about comfort over career,” she adds. “When someone stays in a role they’ve outgrown, it can hold back the rest of the team, block internal opportunities, and slow down innovation.”

Cohen notes that job hugging can lead to teams feeling stagnated, stuck, and negatively affect the company’s ability to adapt to changes.

Why are employees hugging their jobs?

La Fosse notes that rising economic pressure is the biggest factor behind job hugging. With living costs still high, many employees simply can’t risk a move or probation period that isn’t guaranteed to turn into a permanent role. Many feel safer sticking with roles they’ve long outgrown.

There’s also a growing generational divide. Younger workers have fewer entry-level positions to choose from and much slower progression than their predecessors.

With this in mind, it’s perhaps unsurprising that 65% of 18–34s now choose security over taking the next leap in their career.

Another bleak reality is that AI adds another layer of uncertainty. As automation flips roles upside down, career paths feel harder to predict, so employees cling to what they know.

The issue might feel the most pronounced in industries with existing job shortages, like hospitality. With a tight job market, job hugging can compound the pressures hospitality professionals are already facing.

How can employers respond?

Job hugging requires intervention, as when left ignored, it can stall productivity, delay projects, and drain momentum. Claudia Cohen stresses that bosses shouldn’t push loyal people out, but create an environment where growth feels safe and even expected.

Regular career conversations will allow leaders to spot who might be feeling stuck and why. Purposeful upskilling helps experienced employees confidently move into new roles, leaving space for new talent to join the ranks.

Likewise, refreshing team structures, by making new hires, clear lateral moves or defined progression routes can also reignite stagnated energy.

Retaining high-quality talent is still important, but leaders need to balance loyalty with innovation. If a role or team structure is blocking an opportunity, it may need a rethink.

In an innovative company, mobility should be central to the culture, not optional. Even with financial pressures highlighted by last week’s Autumn Budget, organisations that proactively address job hugging will stand a better chance of keeping their teams motivated.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

Best Christmas gifts to buy from UK startups this year

Our roundup of the top eleven thoughtful gifts for friends, family, or yourself from the UK’s trendiest new businesses.

Black Friday is over, which means the Christmas rush has well and truly begun. If the gift-buying panic is creeping in, you’re likely not alone. But don’t worry, we’ve done some of the scouring for you.

Every year, we publish the Startups 100 Index, our ranking of the most promising ‘ones to watch’ startups in the UK.

Based on this year’s list, we’ve put together a collection of 11 innovative gifts you can buy from the UK’s top startups that your loved ones probably never knew they wanted.

1. Gut-loving granola from Bio&Me

For the health nuts, Bio&Me’s gut-friendly granola blends prebiotics, probiotics and tasty ingredients for a breakfast that’s good for your tummy — and your taste buds.

2. Gift card for sustainable fashion from By Rotation

Unlike resale platforms, By Rotation rents out items that are worth over £100, making it an accessible option for high-end pieces.

Sustainable fashionistas can assemble designer looks without the high price tag, while reducing their consumption, a win-win for both wardrobes and the planet.

3. Creepy-crawly pet food from Grub Club Pets

Grub Club Pets is a sustainable pet food brand that creates meals out of insect protein.

Did you know that pet food is responsible for over 100 million tonnes of CO2 equivalent (CO2eq) emissions every year? This makes Grub Club ideal for eco-conscious pet owners who don’t want to compromise on nutrition.

4. Relaxing, alcohol-free beer from IMPOSSIBREW

As seen on Dragons’ Den, IMPOSSIBREW’s alcohol-free lager gives you a social buzz without the hangover thanks to its natural nootropics. And it tastes great.

Ideal for the sober-curious or health-conscious who aren’t ready to hang up their dancing shoes just yet.

5. Personal trainer mirror from MAGIC AI

MAGIC AI brings the gym into your bedroom with a smart mirror that corrects your form in real time.

It’s perfect for getting started on your January bod, without having to brave the winter weather. Heads up, this one isn’t cheap. It’s currently retailing at £949,  so it definitely doesn’t qualify as a stocking filler..

6. Plastic-free cleaning tools from Seep

Seep offers plastic-free sponges, scourers, and cloths. While it may not be the most glamorous Christmas present, it’s a necessity for any eco-warrior loved ones looking to rid their homes of dreaded microplastics.

7. Chef-quality convenience meals from STOCKED

STOCKED takes the stress out of meal prep with chef-cooked frozen food blocks delivered to your door.

Perfect for busy foodies who want tasty, flexible meals without having their fridge dominated by endless tupperware.

8. High-protein nostalgia from SURREAL

SURREAL is a cereal brand that pairs kid-approved flavours with the nutrition needed to fuel a busy adult life.

Perfect for anyone who wants to reconnect with their inner child over breakfast while still hitting their protein goals.

9. Kids’ clothes with Swoperz

Swoperz lets children aged 6-16 safely swap preloved clothes online, with parents managing subscriptions.

This gift will give kids the freedom to customise their own looks, without feeding into fast fashion.

10. Next-gen nappies from Peachies

Peachies nappies are 25% plant-based, ultra-absorbent, and help reduce CO₂ emissions.

Ideal for parents who want to raise little ones with a greener footprint, without compromising on hygiene or comfort.

11. Safe, sustainable women’s health products from Unfabled

Unfabled offers sustainable, non-toxic products designed for women at every life stage.

Think supplements, menstrual products, and self-care. A treasure trove for anyone seeking hormone and planet-friendly products.

We’ll be announcing the 2026 Startups 100 Index in the new year. Keep an eye on our site for the UK’s hottest new business Index, launching in January.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

Employment Rights Bill watered down – what’s changed?

The government has scaled back its pledge to reform unfair dismissal protections in the new Employment Rights Bill.

Last week, the government confirmed it will U-turn on its proposed changes to unfair dismissals, a major commitment under its Employment Rights Bill.

The Bill’s original plan was to give employees protection from unfair dismissal from their very first day in the job. But that protection will now kick in at six months, rather than day one.

It’s a major shift, since the Bill represents the biggest overhaul of employment law in years, with new legislation that will affect hiring, firing, sick pay, and parental leave.

Why the Bill is being revised — and what’s changed

While headline reforms, like day-one sick pay and parental leave, remain on track to be delivered, the government has backtracked on one of its most controversial proposals. Instead of “day-one” unfair dismissal rights, employees will first need to work a “qualifying period”.

Employees will need to work for six months continuously to benefit from protection against unfair dismissal, instead of from the first day, as initially proposed.

As it stands now, employees have to work for 24 months continuously to receive protection against unfair dismissal, except in cases of discrimination or ‘automatically unfair’ grounds for dismissal.

The compromise of six months is the result of weeks of negotiation involving ministers, business groups and trade unions.

On one hand, employers warned that day-one rights would make it harder to manage probation periods, while unions argued for stronger job security. The six-month model emerged as a middle ground.

Several other reforms from the original Bill will go ahead unchanged. From April 2026, employers will need to offer their staff:

The Fair Work Agency is a new enforcement body that will serve to deal with breaches of the new Bill and offer combined oversight over regulators that currently work separately

SME bosses will therefore have more responsibility for compliance, but potentially simpler management of new hires in the first six months. Probation periods, performance reviews, and early dismissals will remain workable, though a tad more regulated than before.

What employers and SMEs need to do now

Employers should still start reviewing their HR processes sooner rather than later. The Bill is expected to receive Royal Assent imminently, meaning several elements will take effect quickly.

You’ll need to review your contracts and probation processes to reflect the upcoming six-month qualifying period. And, don’t forget to prepare for the upcoming changes to payroll and benefits.

As of April 2026, employers will owe staff statutory sick pay from day one of illness, with no lower threshold on earnings. Employees will also be allowed to go on parental and paternity leave from day one, which may affect workforce planning, temporary cover, and budgeting.

Small businesses that rely on flexible, seasonal or zero-hours staff should be extra careful. The Bill’s insistence on more predictable working patterns and limits on exploitative scheduling might mean that SMEs need to change how they hire short-term help or offer variable shifts.

That said, as the Bill moves through its final parliamentary stages, there’s potential for further “ping-pong” between the Commons and Lords, which could lead to further changes.

With this in mind, employers should stay tuned for guidance from legal and HR experts on how Acas and the incoming Fair Work Agency will affect hiring and people management.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.

7 dropshipping products to make big sales in December 2025

Looking to cash in over the festive season? Check out these seven trending dropshipping profits to maximise your profits this December.

‘Tis the season for dropshipping. In the run-up to Christmas, there’s no better time for dropshipping businesses to tap into the surging holiday demand.

Shoppers are in full-on gift-hunting mode, impulse buys are at an all-time high, and the right product can blow up overnight.

That said, it’s easy to get caught up in the festive rush. With orders spiking, new products, and competitors popping up left and right, it can feel like a nonstop scramble. 

To help ease the seasonal strain, we’ve rounded up seven of the top products from leading dropshipping suppliers for December — all backed by real search data and market trends — to help you lock in those holiday wins.

1. Caramel coffee syrup

Many associate Christmas time with hot chocolate, but at this time of year, plenty of drink fans also look to add a festive touch to their everyday coffee with flavoured syrups. 

Caramel seems to be taking the top spot as a fan favourite — letting people make coffeehouse-style drinks at home without the need for fancy or expensive equipment.

The monthly search traffic for caramel coffee syrup was 3,200 on Amazon, while interest spiked by +19%. Similarly, search volume on Google has reached 2,400 over the last month, and interest has increased by +21%.

As these are considered a food product, dropshippers must remember to comply with the UK’s Food Standards Agency (FSA) regulations by ensuring proper labelling, ingredient safety, and hygiene standards.

2. Soursop bitters

With Brits becoming more health-conscious, the UK’s wellness industry is now worth approximately £4.9tn. Online sellers have leapt on the trend by listing products such as natural tonics and supplements to meet this demand.

One new and trending must-buy includes soursop bitters — a herbal tonic made from soursop leaves and other ingredients. Since appearing in our list of the top dropshipping products back in January, this remedy has only grown in popularity. It apparently supports digestion, strengthens the immune system and reduces inflammation throughout the body.

According to data from Exploding Topics, search volume for soursop bitters hit 110K in November, with search interest climbing by +917%.

Meanwhile, our research reveals a search volume of 3,800 and a +176% search interest among consumers on Amazon.

It’s important to note that while soursop bitters are marketed for health benefits, scientific evidence for most claims is limited. Dropshippers must ensure they market the product responsibly, avoid making unverified health claims, and provide clear usage instructions.

Plus, as most soursop bitter products are marketed as liquid, make sure all products you sell are properly labelled, have a clear list of ingredients, and include allergen information.

3. Men’s leather slip-on shoes

As shoppers start looking for “gifts for him” this Christmas, men’s leather slip-on shoes are becoming a stylish choice.

And it’s easy to see why. They’re comfortable, low-cost, and look good with pretty much any outfit — perfect for those who want style without the hassle.

Once again, Amazon yields the highest search volume for these shoes, with 5,800 monthly searches and a +269% uptick in interest. 

The popularity of these shoes is a great chance for dropshippers to leverage social media marketing — specifically platforms like TikTok and Instagram — through video content. 

Short, fun clips showing how the shoes look can grab attention, while unboxing videos or styling tips can help spark interest and drive traffic to your online store.

4. Interdental brushes

Christmas season often equals over-indulgence in sweet treats and other festive food. But while this may be satisfying for our stomachs, our teeth often bear the brunt.

This is where interdental brushes come in. Designed to reach areas that a regular toothbrush can’t reach effectively, these small and narrow brushes help to remove plaque, food particles, and bacteria from between teeth.

Startups research found that the search volume for this product on Amazon and Google was 19,600 and 14,800, respectively. Both platforms also reported a +22% increase in interest.

For dropshippers, using good search engine optimisation (SEO) practices can help attract more organic traffic and reach customers actively searching for interdental brushes or similar products.

This includes using target keywords naturally in product titles, descriptions, and headers. Creating helpful content like guides or blog posts (such as “How to use interdental brushes”) can also help answer common questions your customers may have.

5. Retainer cleaner tablets

Not exactly stocking filler material, but something that’s definitely in demand right now.

These small, dissolvable tablets are used to clean dental retainers, aligners, mouthguards, and similar oral appliances. You simply drop them into warm water, let the tablets fizz, and then soak the retainer for a few minutes while it cleans off bacteria, odour, and buildup.

This convenience has seen search frequency for retainer cleaner tablets surge over the last month. Our research found a 3,200 search volume on Amazon, while the number of searches and engagement has jumped by +52%. 

Similarly, results on Google showed a 2,400 search volume and an increased interest by +53%.

When selling these products, dropshippers must provide basic product safety and labelling requirements. This includes warning labels (such as “do not ingest” and “keep out of reach of children”) and a list of chemicals used in the product.

Some retainer-cleaning tablets may be classified as medical devices by the Medicines and Healthcare products Regulatory Agency (MHRA), which means they could require specific regulatory markings. To ensure compliance, be sure to select tablets intended for household, personal use rather than those marketed for medical settings.

6. Steering wheel locks

The festive period is when many hit the road to visit family and friends. But with so much driving, it seems people are keen to find ways to protect their cars and prevent theft, break-ins, or any unexpected damage.

That’s why steering wheel locks are making the rounds right now. These typically come in the form of a metal bar or rod that clamps onto the steering wheel. Once locked in place, they prevent the wheel from turning, making it difficult for thieves to drive the car away.

Evidently, shoppers are seeing the benefits of them. Our research reveals that 35,800 people searched for steering wheel locks on Amazon last month. Similarly, Google had a search volume of 27,100.

This was followed by eBay at 18,600 monthly searches, while overall search interest across all platforms jumped by +22%.

Under the Driver & Vehicle Standards Agency (DVSA)’s code of practice, dropshippers must ensure that a product isn’t defective in a way that compromises safety (such as breaking or not locking properly). In this case, partnering with reputable suppliers will help guarantee quality and reduce the risk of recalls or liability issues.

7. Cropped trench coats

Funnel neck coats were all the rage for November’s trending products, but this month the fashion tides have turned towards cropped trench coats.

Simply a shorter version of the classic trench coat (typically ending at the waist or just above the hips), this stylish apparel can be dressed up or down — perfect for layering over casual outfits, dresses, or workwear. 

Shoppers are catching on to both their practicality and style, whether to gift a loved one or update their winter wardrobe. Search volume for cropped trench coats on Amazon has surged to 23,900 in the last month, with a staggering +12,639% uptick in interest.

Cropped trench coats are also having a moment on TikTok, with an 11,600 search volume and +84% trend.

This is a great product to make some engaging video content with. Fun and visually appealing videos work especially well on TikTok, Instagram Reels, and Pinterest — attracting more traffic to your store, and ultimately boosting your sales. 

Great sales don’t just have to be for Christmas. Check out our guide to the top dropshipping products to keep your store busy and growing all year round.

Written by:
With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software. As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.
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