Social media management
Social media management is an excellent tool to help promote and sell your business. Find out more now
In today’s increasingly advanced digital world, it’s more important than ever before that businesses of all shapes and sizes recognise the importance of utilising social media platforms.
Ideal for optimising your brand exposure online, translating your brand’s image, and boosting brand awareness, social media is now considered to be one of the most powerful communication tools businesses can invest in.
So much so that, if you don’t take advantage of social media, it’s highly likely that you will be left behind.
Allowing you to connect and engage with your target market, 24 hours a day, 7 days a week, social media not only allows you to build a relationship with your target market and increase engagement, but it also allows you to drive sales, generate interest, and market your business in a way that reflects your ethos and philosophy.
However, despite social media being one of the most important marketing tools available, an increasing number of businesses are finding it difficult to post engaging content on a daily basis.
The good news is, there is a solution! There are now a number of social media management options that will allow you to schedule your social media posts in advance, manage responses effectively, and engage with your audience, all from one easy to use platform.
We’ve created a helpful guide outlining everything you need to know about today’s social media management systems and tools, and how you can integrate them your day-to-day business operations.
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Whether you’re a small, medium or multinational organisation, social media is now the driving force behind any online marketing campaigns.
Social media management software
Social media management software is used in a wide range of business environments and allows all assigned social media administrators to schedule posts, boost posts, and suggest suitable content.
Commonly used within a whole host of marketing, social media, and communications departments, this effective marketing tool is deal for optimising workflow, productivity, and responsiveness with your online communities.
There is a wide range of effective and easy to use social media management software solutions available that can be used to create highly targeted social media campaigns, allowing you to control and manage the content you are posting across various social media platforms
The vast majority of social media management software will allow you to enjoy features including the functionality to view multiple timelines at once, access archived posts, content libraries and user responses.
But that’s not all. Many of these software solutions also include features such as social analytics and social media monitoring, that will allow you to monitor and analyse the success of your campaign.
Social media management software is also a great option for small businesses that do not have the capacity to dedicate a set amount of time to post on social media everyday.
With this in mind, if you are competent using social media and want to manage your platforms in house, social media software is a great option, as you will be able to nurture your social media relationships, build an audience and manage posts and responses, without having to hire a dedicated member of staff. This also works out as a much cheaper option for small businesses.
After all, hiring a social media expert will significantly increase your monthly outgoings, which is not ideal if you do have a limited marketing budget.
And it’s not just small businesses that can benefit from social media management software. There are all sorts of businesses, from a diverse range of industries and sectors that are already reaping the many benefits that come hand in hand with social media software.
Social media management tools
Ideal for growing your business online, social media management tools will allow you to maximise the success of your social media strategy, especially when it comes to connecting and engaging with your target market.
Allowing you to manage multiple profiles at once, social media management tools not only allow you to streamline your day to say social media operations, but they also allow you to simplify and enhance your business workflow.
But that’s not all, social media management tools not only allow you to manage your social media pages across different networks, but they also provide an effective tool to promptly reply to your audience, whilst keeping a close eye on daily activity.
In today’s social media obsessed world, there are now more social media management tools than ever before! However, the tools that are right for your business will depend on a number of factors including the size and nature of your business.
Above all, one of the main benefits of social media management tools is that the vast majority of systems are extremely user-friendly, allowing you to schedule updates, post and even track engagement metrics quickly and efficiently.
This means they are particularly beneficial to businesses that manage a number of different social media accounts, and again, it is a lot cheaper than hiring a social media expert to work on your content on a continuous basis.
From Hootsuite and Buffer through to Kuku, you will find a whole host of multifunctional solutions that will even allow you to target your posts based on your target markets language, location, and demographic info.
Best social media management tools
The demand for high-performance social media tools is at an all-time high as more businesses than ever before recognise the many advantages that come hand in hand with social media management tools.
And if you’re looking for more information about the best options for your business, you have certainly landed in the right place.
We’ve explored the marketplace in order to give you a breakdown of some of the very bests social media tools available. And here is what we found…
According to Forbes, an influential American business publication that is also popular within the UK, these are some of the best social media management tools according to their research that have been designed to help you to improve and enhance your social media management processes.
- Sprout Social.
Although the majority of social media management systems work in a similar way, many offer their own unique features and functions, so before making a final decision, it’s worthwhile exploring your options and looking closely at the many benefits that come with each platform.
Hootsuite social media management
Recognised as one of the best ways to manage your social media across multiple networks, Hootsuite is used in a wide range of industries and sectors.
Allowing businesses of all shapes and sizes to connect and engage with their customers, grow their brand on social media and update multiple accounts quickly and efficiently, it’s no surprise that Hootsuite is one of the most popular social media management platforms around.
Designed to save you both time and money when it comes to scheduling social media across multiple platforms, Hootsuite will allow you to take advantage of core features such as Automatic Content Scheduling, the ability to reply with a single click and the facility to track performance and grow your audience.
This means you will not only be able to save time scheduling content throughout your day or week, but you will also be able to quickly respond to messages and comments on your social media pages.
And most importantly, Hootsuite will allow you to enjoy the functionality to access in-depth analytics reports that will show you what is working and what is not. This will allow you to identify ways that you can improve and enhance your social media campaign. Of course, this will also allow you to learn more about your audience.
At the moment, over 10 million businesses actively use Hootsuite to optimise their online social media campaigns including some of the worlds biggest brands including Virgin, OCBC Bank, MailChimp, Marketo and the University of South Australia.
Priding itself on having the right solution for everyone, Hootsuite has been expertly developed to all you to access all of your social media profiles from one easy to use interface, easily measure results and schedule targeted posts across multiple platforms.
Core features include:
- Manage up to 10 social profiles at one
- Enjoy real-time analytics that can then be used to boost the performance of your campaign
- Utilise the many benefits that come hand in hand with Auto Content Scheduling.
Ideal for everyone from entrepreneurs and small business owners through to independent consultants and larger companies, Hootsuite is sure to become a welcomed addition to your marketing strategy.
Buffer social media management
Buffer is also a highly popular social media platform that is used across a vast range of sectors and industries.
Providing a simpler and easier way to schedule your social media content, Buffer has been expertly developed to allow you to manage all of your accounts from one place, schedule posts in advance and even track the performance of the content you share and the outcomes of your social media campaign.
At the moment, more than 4,000,0000 marketers, social media experts, and businesses of all shapes and sizes utilise the many benefits that come hand in hand with Buffer.
These include big brand names such as Intercom, Business Insider, Intercom, and About.com.
Buffer is also extremely easy to use and super easy to grasp if you are not already familiar with social media management systems. All you will need to do is schedule the posts that you wish to share in advance and Buffer will publish them on the exact date and time you schedule them for.
The responsive and easy to navigate dashboard also allows you to fully manage all of your social media platforms in one place. You’ll be amazed at how much time and effort this saves logging into multiple social media accounts, especially when you are working to tight deadlines.
Core benefits include:
- The ability to track key engagement metrics
- Access reports that will show you how well your posts are performing
- See your best posts at a glance
- Schedule content as you discover it
- Build your following in line with your business objectives
- Add posts to your buffer queue
And now there is even a Buffer for Instagram that has been designed to allow you to plan, track and even amplify your Instagram marketing strategy.
Kuku social media management
A great option for small businesses, in-house marketing teams and agencies, Kuku is fast becoming a social media management platform that some of the world’s biggest brands rely on in order to enhance their social media efforts.
From Dominos, UNICAF and Yandex through to MEGOGO an Pepper, this social media management system will not only allow you to effectively schedule posts and build content calendars but it all also allow you to generate analytics reports for 10 networks.
Boasting a single social media management dashboard, this user-friendly social media management dashboard, Kuku supports up to 10 social media networks including Facebook, Twitter, Interest, Tumblr, Instagram, and Linkedin.
In fact, Kuku social media platform is one of the only social media management systems to actually support all 10 social media networks, making it a great solution to mix up your social media campaign.
Helping marketers and entrepreneurs to transform social profiles, groups, and pages into powerful marketing tools, Kuku is fast becoming the world’s most user-friendly social media management platform.
But that’s not all… Kuku will also allow you to enjoy the following features in order to optimise engagement, boost awareness and expand your reach in the digital world.
- You will be able to adapt your content to suit the needs of each social media platform quickly and easily
- Like and share content
- If you are working on campaigns for multiple clients, you will be able to manage multiple pages, profiles and groups by grouping them into different projects.
- Add your social media team to your account
- Analyse your social media results by utilising the Kuku social media analytics tools. This will allow you to evaluate how well your social media campaign is performing and identify any areas for improvement.
And you can even try it for free to see if this social media management suits your business requirements.
How to manage social media for small business
Allowing you to connect and engage with your target market, 24 hours a day, 7 days a week, the power of social media should not be underestimated or ignored.
And this is especially the case if you are a small company trying to find your feet in the world of business. Brand exposure is key and it’s vital that you utilise as many platforms as possible in order to maximise engagement and brand awareness.
After all, many small businesses have limited budgets, so it’s important that they take advantage of all available resources, especially as many traditional marketing materials such as leaflets, brochure content and press can be a drain on your funds!
Although many businesses are resistant to change or are not yet familiar with social media and its many benefits, using social media to market your product or services is a lot easier than you might think.
This is because getting to grips with a social media management system is not as daunting or overwhelming than you might think.
There are lots of social media management systems for small businesses that will allow you to maximise scheduling, boost engagement, inspire action and increase sales.
When it comes to choosing the right social media system for your business needs, there’s a lot to consider including the platforms you want to engage with, our many profiles you require support for and what features to you need to measure the success of your social media activity.
Before you make any decisions, you should always explore all of your options and weigh up the pros and cons of each social media management system.
Social media management for agencies
Social media management systems are also a great option for agencies, especially those that are responsible for managing multiple accounts across different platforms.
Allowing agencies to manage multiple clients from one dashboard, social media management systems for agencies will allow you to schedule highly targeted content in advance and track it from the social calendar functionality.
Before choosing a social media management system, you should check the features and functions of each system. This way you will be able to check whether or not it will accommodate all of your social media management needs.
For example, will the system allow you to collaborate across your team when it comes to scheduling social media, will it allow you to reach your target audience effectively, will it allow you to connect and engage with your target marketing using the platforms that they use the most and most importantly, will it allow you to put your social media plan and strategy in context.
But that’s not all… in today’s increasingly crowded digital world, it is simply not enough to have an online presence. You must be able to create social media campaigns that will not only generate engagement but will also inspire action.
As a general rule of thumb when sharing content, you should only share content that you are sure your target market will engage with, as populating social media platforms with un-engaging content can actually cause your target market to disengage with your brand.
This is why when you are weighing up your options, you should also make sure that the social media management system you choose allows you to track performance against competitors, measure your success and identify areas of improvement.
Compare social media management tools
The information on this page should help you to understand what options are available to help you manage your social media management campaigns. For more tailored information though, you should speak to suppliers today – Startups can help with this.
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