Why I ran the London Marathon dressed as a mirror Varun Bhanot took on the London Marathon to raise funds in honour of his heritage and help others bridge the gap between poverty and opportunity. Written by Varun Bhanot Published on 28 April 2026 Our experts We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Last weekend, I ran 26.2 miles through the streets of London dressed as a giant mirror. While my daughter had a good laugh at my costume before I left, unfortunately, the same cannot be said for my wife, who thought I’d lost the plot.As you might expect, running a marathon like this isn’t exactly the ideal picture of comfort. But crucially (for me anyway) it made some spectators smile. And, if it provides me with another whacky dad story to retell my kids one day, it’s all been worth it.While the mirror added a little bit of fun into my run, there is a real, serious reason I decided to don my running shoes and take to the road this weekend. I’m raising money for the British Asian Trust, a charity that has been close to my heart for many years. Founded by King Charles III in 2007, The British Asian Trust helps to keep children across India, Sri Lanka, Pakistan and Bangladesh in school, out of poverty and away from the clutches of the region’s trafficking gangs. As of this year, they’ve already changed the lives of 18.8 million people across South East Asia, and I aimed to raise at least £15,000 for them.As someone of South Asian heritage starting a business in Britain over the past few years, the work they do has always landed a little differently for me.My family’s story encapsulates a journey that starts in that part of the world, where they had very little. The distance between where my grandparents began and where I’m standing today is vast, and I want to do whatever I can to support those attempting to close that gap.Balancing training with running Magic AI, as well as the arrival of my new baby boy, has not been easy, to say the least. But what’s helped me kick on is the cause. Few things in life are worth sweating through 26.2 miles for, dressed as a reflective rectangle, as your knees give out. But this is most definitely one of them. About Varun Bhanot Varun Bhanot is Co-founder and CEO of MAGIC AI, the cutting-edge AI mirror that makes high-quality fitness coaching more accessible. Under his leadership, MAGIC AI has raised $5 million in venture funding and earned multiple industry accolades — including being named one of TIME’s Best Inventions of 2024. As a new father as well as founder, Varun shares candid insights on balancing parenting and entrepreneurship in his bi-monthly guest column, Startup Daddy. Learn more about MAGIC AI This content is contributed by a guest author. Startups.co.uk / MVF does not endorse or take responsibility for any views, advice, analysis or claims made within this post. Share this post facebook twitter linkedin Tags News and Features Written by: Varun Bhanot