16. EVRYTHNG

The ‘Internet of Things’ start-up taking the offline world online

Founders: Niall Murphy, Andy Hobsbawn, Dom Guinard and Vlad Trifa
Founded: January 2011 (launched October 2012)
Website: www.evrythng.com

Recognised in our 2013 Startups 100 as well as selected amongst the finalists in the Startups Awards’ Mobile Business of the Year category, EVRYTHNG has an ambitious and truly unique proposition – it gives inanimate, offline products a smart edge by connecting them to the web. EVRYTHNG’s technology allows retailers and brands to create ‘profiles’ for their offline products, allowing users to check in and view real-time information about their product – taking brand engagement to a new level. With over 3.3 trillion consumer products shipped annually, the start-up’s potential for growth is enormous, and EVRYTHNG expects to more than quadruple revenues this year as it begins to deliver on its promise.

Having followed up early stage venture capital from Skype co-founder Niklas Zennström’s firm Atomico the company recently announced a Series A funding round of $7m backed by Cisco, Dawn Capital, New York’s BHLP LLC and Atomico. It has just opened a US office and the founders plan to focus on more international expansion across the next 12 months, in addition to growing the company’s client base in the UK and further refining its groundbreaking technology.

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Startups 100 by Startups.co.uk