23. Eyetease Media
The digital taxicab advertising company transforming the revenue potential and functionality of cabs
Founder: Richard Corbett
Founded: February 2010 (launched May 2012)
It was impossible not to feature Eyetease Media in our list for the third year in a row; 28-year-old Richard Corbett’s innovative digital taxitop advertising company has continued growing at an explosive pace. Introducing the world’s first adaptive taxitop advertising – in which different ads are shown to passers-by depending on the time of day, year and area of town – would have been impressive enough, but Eyetease has continued innovating, launching an ads-for-access model to roll-out free 4G passenger WiFi (‘CabWiFi’) in black cabs across London.
CabWiFi has proved especially popular with passengers and advertisers alike since its launch, and is the first-ever WiFi network to be approved for use in London’s iconic black cabs. Impressively, Eyetease has been largely self-funded, and its substantial organic revenues are expected to back an ambitious drive for growth in 2014, quadrupling the business’ London footprint to 1,000 cabs, developing new technology, and consolidating a number of high-profile deals with the likes of the world’s largest taxi media company VeriFone. The company will also see the opening of its office in the Big Apple with plans to more than double staff numbers to 12. All of which makes Eyetease well worth hailing as a great British brand.