24. Powerlinks Media
The innovative in-content advertising company disrupting the traditional affiliate marketing model
Founders: Kevin Flood and Mike Harty
Founded: September 2011
Making our list in 2012 and 2013, PowerLinks appears again having seen another year of significant growth for its innovative in-content ad delivery service. Following the success of their affiliate marketing business Shopow, digital advertising seemed like the perfect next step for young entrepreneurs Kevin Flood and Mike Harty. For a pay-as-you go fee – charged either on a pay-as-you-click or per-1,000 ad impressions basis – the PowerLinks service integrates relevant advertisements into the copy of content found on the web, giving its clients the control of an ad server alongside the targeted nature of in-content advertising.
More than 800 websites are now on board with PowerLinks’ innovative model, helping to drive revenues to £850,000 across 2013. The next 12 months are set to be a truly pivotal time for PowerLinks – the founders expect to more than double revenues to £2.1m, through an ambitious plan to roll out across the US whilst consolidating relationships with some ‘big players’ in UK advertising.