34. Yieldify

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Founders: Jay Radia and Meelan Radia
Founded: March 2012
Website: www.yieldify.com

Having worked in the online marketing industry for nine years, brothers Jay Radia and Meelan Radia found that “one of the most painful experiences” was driving traffic to a website and it not converting. Determined to resolve the problem, the duo developed an e-commerce software solution that would help businesses maximise opt-in rates and revenue from visitors leaving your site; Yieldify. Launched in March 2012, the London-based software start-up has created an algorithm learning engine which optimises the interactive message (overlay) displayed to the user when leaving a website, tracking the visitor’s mouse movements, speed and behaviour.

It’s this sophisticated data-driven technology which has seen it scale rapidly over the last two years to 600 plus clients across the UK, Europe, and the US, including O2, Phillips and Play.com. With a team of 50 employees, the company’s financials match its impressive growth; with an extremely impressive turnover predicted for 2014. Inspired by an attitude to “find something you love, and do it better than everyone else”, Yieldify is looking to build on its overseas reach with further expansion planned in the US and Asia.

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