47. Core 150

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  • Ryan Platt

Founder: Michael Devlin
Founded: May 2012 (launched August 2012)
Website: core150.com

Michael Devlin’s start-up was recognised in 2013 as its shaker bottle product began to gather steam amongst consumers and distributors alike. The patented design allows users to measure out their protein and other supplements in the exact quantities they need, eliminating any guesswork and the health problems associated with over-consumption of powder supplements. Since then the bootstrapped start-up has continued to grow in popularity with members of the public. With contractual agreements totalling £2.1m to date, Core 150 has sewn up distribution deals in Ireland, New Zealand, Australia, South Africa, the UAE, USA and parts of Europe, meaning the business is already on its way to becoming a global force.

The B2C arm of the business is in similarly rude health, with GNC UK & US, Holland & Barrett and Amazon amongst Core 150’s numerous retail partners. Devlin recently launched a new meal management system as part of Core 150’s wider strategy to become a major player in the fitness and nutrition market; this ambitious plan for growth coupled with a fanatical online following means Core 150 is set to seriously shake up its sector in the next year.

Ryan Platt
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