53. LUX FIX

The all-in-one discount fashion site for time-poor professionals

Founders: Alice Hastings-Bass and Rebecca Glenapp
Founded: April 2011
Website: www.lux-fix.com

Completing a hat-trick of appearances on Startups 100, this hand-picked fashion site for time-poor professionals has continued its remarkable worldwide rise to prominence in 2014. Now with 30,000 members browsing products from more than 120 designer partners on the main site, LUX FIX is also generating revenue through a new white label arm, operating fashion e-shops for The Telegraph, Evening Standard and Independent newspapers.

Its multi-faceted revenue model will see it generate turnover of around £1m in 2014 – extremely impressive for a formerly bootstrapped start-up of less than three years old. After initially growing organically, LUX FIX is now set for boosted growth having attracted recent angel funding from some major players in the tech sector – including Skyscanner’s Barry Smith, former Last.fm COO Spencer Hyman and Mr & Mrs. Smith’s Tamara Heber-Percy. With celebrity and magazine endorsements on both sides of the Atlantic, a scalable revenue model and an attractive lead generation model for fashion brands, LUX FIX is well on its way to becoming a household name.

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