The artisan food delivery start-up championing independent producers in the UK
Founder: Ryan O’Rorke
Founded: August 2012
Featured in our 2013 list, Edinburgh-based Flavourly is a food delivery business with a twist: the start-up delivers members a selection of the finest independently-produced artisan British foods to their door for a flat monthly fee. It makes our list again following a super-fast equity crowdfunding deal, raising £116,000 in under 24 hours on the Angels Den platform. Admittedly, it had already secured the interest of 15 investors at a ‘speed funding’ event in London, but nevertheless, it ultimately exceeded its target with £153,542 from 13 of the interested parties.
This is not the only thing the business run by 24-year-old Ryan O’Rorke has achieved in the last period – having grown to 4,100 paying subscribers, the business has turned over more than £210,000 since November, with £72,000 net profit. It was also named as a Shell LiveWIRE winner last year and secured a £34,000 grant from the Scottish EDGE Awards. As a now well-established champion of independent British food producers everywhere, Flavourly is set to turn its attention to the burgeoning craft beer market, launching a craft beer club based on the same principles as the food business. All this makes the magical £1m turnover a realistic target for the year.