56. BerryWhite

The organic ‘superfruit’ beverage business taking the drinks market by storm

Founder: Andrew Jennings
Founded: March 2012
Website: www.berrywhite.com

“Good for you and good for others”, organic drinks manufacturer and distributor BerryWhite is on a mission to bring superfruits to the masses. Launched in early 2012 by Andrew Jennings, the Soho-based drinks company has grown at an incredible rate with its offering which combines fruits and “healthy extracts” with no added sugar or artificial ingredients. Part start-up, part social enterprise, the drinks business donates 10% of its profits to charity; it says it’s this credential, combined with its “delicious flavours”, which has seen it overshadow competitors.

Started with a £100,000 bank loan and £145,000 private investment, the business now sells to thousands of customers via 15 wholesalers and listings with Waitrose, Ocado and Amazon, and that’s just in the UK. The drinks start-up also exports to over 27 countries worldwide and sells to a variety of international wholesalers, as well as directly to major supermarkets. Its revenue figures are equally as impressive with £500,000 turnover for 2013 and a staggering £1.4m turnover projected for 2014. Further expansion is on the cards with a crowdfunding campaign currently underway, as well as plans to establish a charitable foundation to maintain charity work as a “key component of the business”.

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