67. Coconut Creatives
The franchise marketing and PR agency helping to support some of the UK’s leading franchisors
Founders: Sally Anne Butters and Sarah Cook
Founded: October 2011 (launched January 2012)
Historically, franchisors have had little support with their marketing which is why PR professionals Sally Anne Butters and Sarah Cook set out to create a marketing agency with a difference. Launched in January 2012, Bournemouth and Sheffield-based Coconut Creatives (formerly trading as Coconut Media) works with franchise brands to supply a wide range of strategy, media, events and PR services exclusively geared towards franchise recruitment.
Listed in the Startups 100 for the second year running, the agency has already racked up a notable list of clients including Baskin Robbins, ActionCOACH and Total Clean and boasts equally impressive revenue figures. Last year, it achieved £500,000 turnover with projections to hit £732,400 for 2014, despite operating in a market where “franchisors have become acutely aware of just how much every penny counts.” The PR company has got big plans for the year ahead with a major project underway to launch a franchisee marketing portal for individual franchise owners. Offering marketing skills and budget advice, the portal will look to attract 15 franchisees over the course of the year and has already attracted interest from two global firms who are keen to join the scheme once it launches.