81. Housekeep

The online housekeeping marketplace looking to revolutionise the £4bn home cleaning market

Founder: Avin Rabheru
Founded: October 2013 (launched November 2013)
Website: www.housekeep.co.uk

With five years’ experience working at Smedvig Capital and as an angel investor in his own right, backing businesses including Streetcar, Kabbee, Crowdcube and Fab.com, Housekeep founder Avin Rabheru was in a better position than most to come up with an idea for a new tech business set to disrupt a large, existing market.

Rabheru soon realised that the home cleaning market in the UK ticks all the boxes; with an estimated market size of £4bn, 90% of home cleaning is arranged directly between cleaner and customer, presenting an opportunity for a cleaning marketplace connecting 100% insured and vetted cleaners with customers at fixed prices. Launched just a few months ago, Housekeep solves problems in the market for both cleaners and consumers by giving busy professionals in central London access to reliably excellent service whilst allowing cleaners to market themselves to a huge potential audience. With a growing userbase and significant venture capital investment from some major European players, Housekeep is hot on the heels of Startups 100 rival Hassle, with plans to really clean up commercially in 2014.


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