The online men’s stylist sending hand-picked luxury outfits direct to your door
Founders: Dana Zingher and Levi Young
Founded: October 2012
With ever-sophisticated retail and customer service technology, the rise of the ‘online personal stylist’ for fashion in recent years has been a dramatic one – but most services are still squarely targeted at a female audience. Former CapGemini IT consultant Dana Zingher, 25, and 27-year-old ex-journalist Levi Young’s high-end personal shopper Enclothed is starting to plug this gap in the market by targeting fashion-conscious, time-starved men. Users create a profile when they sign up, detailing their size, preferences and what clothes they are after, with Enclothed’s team of stylists hand-picking three distinct outfits tailored to these preferences.
The outfits are then sent directly to the consumer’s door, who can try on the outfits – they pay for what they like, with Enclothed picking up the items they don’t. The site currently has around 850 primarily ABC1 male customers, a figure which is quickly growing boosted by press coverage from the likes of Time Out magazine. While Zingher and Young face competition from US brand Trunk and London-based The Chapar, the founders plan to quickly expand across Europe in 2014 as they continue to invest in their market-leading technology and drive a quiet revolution in how men buy their clothes.