The global big data start-up helping clients understand the digital behavior of their customers
Founders: Garry Partington and Rolfe Swinton
Founded: April 2012
Website: www.realitymine.com
Key to any business is understanding the behaviour of the consumer, and with an estimated nine billion internet enabled devices in the world today, there’s a veritable goldmine of lucrative information floating out in the ether. The problem is how to retrieve, organise and analyse that data to exploit its full potential.
Manchester-based big data analytics company, RealityMine, does just that – it mines multiple data sources across a range of platforms using tools that help its clients understand their consumers’ digital behaviour. The service offers three components: data collection, data analytics and manipulation of large data sets tailored to each client. Clients in market research and media and global consumer facing brands pay for the service most frequently on a subscription basis in order to access data at their convenience. Companies including WPP, Taylor Nielsen, Omnicom and Zenith are all already signed up.
Founders Garry Partington and Rolfe Swinton’s years of experience and understanding of the mobile industry is evident, with the three year old company turning over £2.5m last year and with projections to more than triple that to £9m in 2015. The next 12 months look to be an exciting time for RealityMine, with plans for further global expansion – on top of its current 22 countries – as well as the inclusion of facial analysis, and exposure to broadcast media and out-of-home advertising.
