83. LatestFreeStuff.co.uk

Founder: Deepak Tailor
Founded: March 2012
Website: www.latestfreestuff.co.uk

When you see ‘free stuff’ you’re usually right in thinking that it’s too good to be true, but this is not so with returning Startups 100 company LatestFreeStuff.co.uk. The website is one of the UK’s largest ‘freebie’ sites, helping its users find the best free things, deals, bargains and special offers.

Founder Deepak Tailor had been using competitor freebie sites, which relied strongly on advertising, for more than five years when he suddenly decided he could create a better version that contained only the best genuine offers. LatestFreeStuff currently contains more than 700 offers from the likes of Nivea, Pantene, Garnier and PG tips, and works with big name brands such Tesco, Vodafone and O2 to create lead generation campaigns to help them test new products and services – while not impacting on the user experience.

Operating with no advertising budget has been a challenge but the company now attracts over 350,000 visitors a month and has seen media coverage in The Mirror, The Daily Telegraph and The Sun.

Tailor has also recently launched an app to help freebie hunters find bargains on the go, and plans to use the next 12 months to grow faster in the US market. With his book How to live for free hitting the top spot on Amazon, and a business that’s essentially recession proof, this entrepreneur seems set for success.