10. eve sleep

The creator of the “world’s most comfortable” mattress

Founders: Jas Bagniewski, James Fryer, Kuba Wieczorek and Felix Lobkovich
Founded: January 2015 (launched February 2015)
Website: www.evemattress.co.uk

Featured among the top new businesses launched in 2015, eve sleep’s offering will appeal to anyone that appreciates a good night’s rest… so pretty much all of us!

The brainchild of dynamic foursome Jas Bagniewski, James Fryer, Kuba Wieczorek, and Felix Lobkovich, eve was born as a way to disrupt the “archaic traditional mattress industry”.

Bagniewski et al sought to make “super comfy mattresses” available to buy on a platform which sells direct to consumers within “three sleeps”; ridding customers of having to deal with “pushy salespeople and waiting weeks for delivery”. Just over a year since launching the business, the mattress entrepreneurs have achieved these aims and much more.

Having created what they deem to be the world’s most comfortable mattress at a “price that’s fair”, eve has attracted over 10,000 customers to date (including the X Factor finalists), secured £3.5m in external investment, and has swelled to a team of 35.

In fact, the start-up is so confident in its premium quality product – made with memory foam layers and latex – that it even offers customers a 100-night sleep trial, with the option to return if they aren’t completely satisfied.

While the founders say they have had to deal with “copy-cats coming to the market” and cloning the idea, this hasn’t impacted their ambitions for the business. Over the next year, the team plan to invest in advertising, new product development, and expansion into Europe with the ultimate goal to make eve a globally recognised lifestyle brand.


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