22. By Miles

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  • Robyn Summers-Emler

Founders: James Blackham and Callum Rimmer
Founded: 2017
Website: www.bymiles.co.uk

Car insurance you pay by the mile: a simple concept, but one that’s attracted a lot of attention for the UK’s low-mileage drivers. Founders James Blackham and Callum Rimmer wanted to bring a fairer pay-as-you-drive car insurance model to the market, meaning that those who drive less, pay less.

A user-friendly app allows users to maintain a detailed overview of their mileage and insurance bill at all times. A matchbox-sized Miles Tracker is sent to the driver to be plugged in under the dashboard; this syncs to the app to provide real-time journey and telematics information.

However, since the company last featured on the Startups 100 list in 2019, it’s upped its game in terms of tech. By Miles has since brought on board La Parisienne Assurances to underwrite its ‘connected car' policy, which collects miles directly from the car's mileometer over the Internet for Teslas and other ‘connected’ models – no need for any additional hardware or software.

By Miles has shown a commitment to disrupting the car insurance scene in the UK with the key aim of making insurance and car ownership accessible to more people. This is likely why it was voted ‘Best Car Insurance Provider’ and ‘Best Insurance App' at the Insurance Choice Awards 2019.

By Miles has covered a whopping 1,000,000+ miles of driving a week since February last year. Its growth, forward thinking adoption of technology and industry recognition certainly shows this company still has plenty of momentum.

Robyn Summers-Emler
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