83. Home Made

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Founder: Asaf Navot
Founded: 2016
Website: www.home-made.com

Proptech (short for property technology) has been a boom area in the past few years, with startups using 21st-century tech to make finding and selling your home easier and more affordable.

Home Made has now done the same thing for lettings – offering a personalised digital service that means renters can easily find their dream home, and landlords can quickly find the right tenants for their property.

However, Home Made hasn’t abandoned the old ways altogether. Renters can still see properties in person, with viewings arranged to fit their schedule, generally in the evening after work or at the weekend. For landlords, valuations are still based on an in-person visit by a property expert.

The rest of the process though is digital – forms and contracts are submitted online, a bespoke portal shows landlords exactly how much interest there is in their property, and, for both landlords and renters, expert help is always a WhatsApp message away.

Combining a personal service with bespoke tech, Home Made are able to let property in an average marketing time of eight days, and its success-based fees mean that landlords only pay when they get a positive result.

All this has helped Home Made become a fixture on the London property scene – the company is now working with some of Europe’s leading property funds, has hundreds of positive reviews on Trustpilot, and has now featured in the Startups 100 list twice in four years.

Young, dynamic, and growing rapidly, this proptech disruptor is definitely one to keep an eye on.

Alec is Startups’ resident expert on politics and finance. He’s provided live updates on the budget, written guides on investing and property development, and demystified topics like corporation tax, accounting software, and invoice discounting. Before joining, he worked in the media for over a decade, conducting media analysis at Kantar Media and YouGov, and writing a wide variety of freelance pieces.

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