84. Boomin

Boomin is an innovative property portal designed to disrupt the market and empower both estate agents and consumers

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Startups was founded over 20 years ago by a multi-time entrepreneur. Today, our expert team of writers, researchers, and editors work to provide our 4 million readers with useful tips and information, as well as running award-winning campaigns. This article was authored by:
  • Zara Chechi

Founders: Michael Bruce, Kenny Bruce and David Shepherd.
Founded: 2021
Website: boomin.com

Boomin was founded with the intent to disrupt the current property portal market which has not changed since its launch 20 years ago. The current model is limited and charges high fees, often too high for estate agents to sustain.

True to its name, Boomin arrived on the market with a bang, introducing never-seen-before features. Boomin allows customers to register their interest against property currently being valued, hence the aptly named Secret Property. It also features SneakPeek, so customers can access new stock not yet on the market.

MatchMaker, a feature mirroring a Tinder-like structure, matches up buyers with homeowners who are not yet on the market.

MatchMaker, a feature mirroring a Tinder-like structure, matches up buyers with homeowners who are not yet on the market. MatchMaker allows buyers to place an advert outlining what they are looking for, even down to the road name.

Potential sellers can decide if they want to respond to these adverts as well as test the market by placing a non-committal advert. If someone shows interest, they can decide if they want to engage further.

Boomin is diversifying the ways in which agents can make money through its portal.

The most innovative feature Boomin has developed is Property Playground, providing design inspiration, the ability to purchase homeware products and connect with designers and architects. Boomin has partnered up with retail agents like M&S, B&Q and Wickes.

One of Boomin’s key drivers is that it is diversifying the ways in which agents can make money through its portal. This happens through their additional services such as MatchMaker, where agents receive a cut from third party retailers and service providers.

We love Boomin's innovative approach and desire to disrupt the market, and we hope this leads to further revolution in this area and benefits for both agents and customers.

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Zara Chechi
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