37. Edgify

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Updated on 15th December, 2021

In a data-led world, Edgify seeks to improve machine-learning using AI training, bringing accurate, cost-efficient benefits to its clients.

Edgify founders

Founder(s): Ofri Ben Porat, Nadav Israel
Founded: 2019
Website:Edgify

AI is becoming increasingly integrated into nearly every computer, machine and device in our lives. It’s helping to automate solutions across every industry, from smart fridges to production line robots.

This new reliance has created a huge amount of data and analytics, which is largely going unused. That’s where Edgify comes in.

Founded by Ofri Ben Porat and Nadav Israel, the business seeks to build AI specifically for edge computing, which is less risky, more accurate, and more cost-effective than cloud-based storage. Customers from any industry can use their own edge devices to train AI models and share this learning across an entire network of machines.

It’s a complicated process to understand, but what’s decidedly less complicated is the impact Edgify has already given its customers.

Pilots for its POS (point of sale) machines have dramatically cut machine reaction time from between 7 and 15 seconds to under 250 milliseconds, saving you time at the self-checkout machine and enabling retailers to cut item fraud – which cost retailers more than £39.7bn in losses in 2018.

But the application potential for Edgify goes a lot further than your local Tesco supermarket. The business also has plans to expand into the medical industry, where it could be used to identify and diagnose pathologies. These big ideas are clearly attracting the right kind of attention – last year, Edgify received £4.7m in seed funding.

Given technology’s new reliance on AI, Edgify is in the perfect spot to lead the way for safer, more reliable data analysis. Artificial intelligence might be the name, but real, intelligent results are undoubtedly the game. 

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Written By

Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.

From interviewing Wetherspoon’s boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That’s one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

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