6. Floom

Floom is a market network in the flower space; building technology to positively affect the whole flower value chain from grower to florist, and end consumer.

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Startups was founded over 20 years ago by a multi-time entrepreneur. Today, our expert team of writers, researchers, and editors work to provide our 4 million readers with useful tips and information, as well as running award-winning campaigns. This article was authored by:

Founder: Lana Elie
Founded: 2016
Website: floom.com

According to IbisWorld, the UK florist market is worth £403m. However, no major players in the industry have a market share greater than 5%.

Floom’s founder Lana Elie recognised the perfect opportunity to capitalise on the sheer number of independent florists across the UK, by developing FloomX.com. This back-end florist software helps florists transition from highly offline processes to an easy-to-use system where they can build their own websites, track inventory, manage products and orders, handle courier integrations, tackle wholesale purchasing, and more.

Floom’s founder Lana Elie recognised the perfect opportunity to capitalise on the sheer number of independent florists across the UK, by developing FloomX.com

This ingenious, industry disrupting idea, coupled with Floom’s customer facing website, where individuals can order flowers for every occasion under the sun, has generated huge success for florists in the US and UK, and delivers a better experience for their customers in the long term. It also enables suppliers to have easy access to thousands of global florists needing to buy stems, so everybody wins, from individuals/businesses who want to send flowers, to the florists, to the wholesalers/growers.

Floom’s customer facing website, where individuals can order flowers for every occasion under the sun, has generated huge success for florists in the US and UK.

The fact Floom is in our index for the third year running, and finds itself placed firmly in the top ten, stands testament to its success as a truly disruptive startup, combining innovative technology with one of the oldest, most established consumer markets in the world. We know where we’re shopping for Mother’s Day.

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Ross has been writing for Startups since 2021, specialising in telephone systems, digital marketing, payroll, and sustainable business. He also runs the successful entrepreneur section of the website.

Having graduated with a Masters in Journalism, Ross went on to write for Conde Nast Traveller and the NME, before moving in to the world of business journalism.

Ross has been involved in startups from a young age, and has a keen eye for exciting, innovative new businesses. Follow him on his Twitter - @startupsross for helpful business tips.

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