40. Measure Protocol Ltd. Measure Protocol Ltd is the blockchain-led, ethical answer to market research, putting the power of data purchasing back in the hands of its owners. Helena Young December 15, 2021 2 min read About us Startups was founded over 20 years ago by a multi-time entrepreneur. Today, our expert team of writers, researchers, and editors work to provide our 4 million readers with useful tips and information, as well as running award-winning campaigns. Founder(s): Owen Hanks, Paul Neto, John MartinFounded: 2018Website: measureprotocol.comData security is one of the most talked-about topics today, thanks to public controversies around leaks and misuse from some very high-profile platforms. That’s why our position 40 startup, Measure Protocol, is such a breath of fresh air for the market research industry. Most notably, it provides an ethical solution to the capture and use of consumer data. Because it’s being shared directly with Measure, consumer data can be accessed quickly and at a large-scale Launched in 2018 by founders Owen Hanks, Paul Neto, and John Martin, Measure Protocol answers concerns around fraud and lack of privacy by turning the market research profession on its head. The platform reverses the typical data collection process by paying customers for their information through a revenue share model, which is sold to direct-to-consumer brands like marketers, researchers and advertisers.Because it’s being shared directly with Measure, consumer data can be accessed quickly and at a large-scale, providing lots of benefits for data buyers and generating more reward for consumers. Protecting this data from any outside influence is an advanced software and public blockchain which allows sellers and buyers to interact directly, without compromising on privacy. The platform reverses the typical data collection process by paying customers for their information through a revenue share model The company’s client list is a who’s-who of some of the biggest brands in the UK, including Netflix, Facebook and the BBC. Last year, the company received £2m in funding, which it intends to use to grow its team and build more trust in a somewhat sceptical marketplace.We’re excited to see Measure Protocol is leading the charge to find safer, smarter solutions to data protection.And, as increasing numbers of tech companies move away from outdated methods of data extraction, we expect there’ll only be more space in the market for Measure to play with in the coming years. What Does Your Business Need Help With? Project Planning Creating a Website Business Loan Business Bank Account Get Started Startups.co.uk can help your business succeed At Startups.co.uk, we're here to help small UK businesses to get started, grow and succeed. As well as rounding up some of the biggest success stories in our annual Startups 100 list, we have resources to help new businesses get off the ground. Share this post facebook twitter linkedin Tags startups100 Helena Young Lead Writer Helena is Lead Writer at Startups. As resident people and premises expert, she's an authority on topics such as business energy, office and coworking spaces, and project management software.With a background in PR and marketing, Helena also manages the Startups 100 Index and is passionate about giving early-stage startups a platform to boost their brands. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.