40. Measure Protocol Ltd.

Founder(s): Owen Hanks, Paul Neto, John Martin
Founded: 2018
Website: measureprotocol.com

Data security is one of the most talked-about topics today, thanks to public controversies around leaks and misuse from some very high-profile platforms.

That’s why our position 40 startup, Measure Protocol, is such a breath of fresh air for the market research industry. Most notably, it provides an ethical solution to the capture and use of consumer data.

Because it’s being shared directly with Measure, consumer data can be accessed quickly and at a large-scale

Launched in 2018 by founders Owen Hanks, Paul Neto, and John Martin, Measure Protocol answers concerns around fraud and lack of privacy by turning the market research profession on its head. The platform reverses the typical data collection process by paying customers for their information through a revenue share model, which is sold to direct-to-consumer brands like marketers, researchers and advertisers.

Because it’s being shared directly with Measure, consumer data can be accessed quickly and at a large-scale, providing lots of benefits for data buyers and generating more reward for consumers. Protecting this data from any outside influence is an advanced software and public blockchain which allows sellers and buyers to interact directly, without compromising on privacy.

The platform reverses the typical data collection process by paying customers for their information through a revenue share model

The company’s client list is a who’s-who of some of the biggest brands in the UK, including Netflix, Facebook and the BBC. Last year, the company received £2m in funding, which it intends to use to grow its team and build more trust in a somewhat sceptical marketplace.

We’re excited to see Measure Protocol is leading the charge to find safer, smarter solutions to data protection.

And, as increasing numbers of tech companies move away from outdated methods of data extraction, we expect there’ll only be more space in the market for Measure to play with in the coming years.