22. Vinehealth

Zohra Huda Startups Editor.
Written By
Updated on 3rd January, 2023

A healthcare startup using thoughtful technology to help people through complex cancer treatment.

Vinehealth Startups 100 2023

Founders: Rayna Patel and Georgina Kirby
Founded: 2018
Website: vinehealth.ai

Supporting cancer patients more flexibly and remotely was already important before COVID. Post-pandemic, it’s essential. 

Given increased remote care, including remote clinical communication, plus the vulnerability to infection during cancer, the need for self-management and tackling mental health and loneliness has sky-rocketed. Equally, so has the need for remote data collection to fuel vital research. 

Harnessing the power of tech, Vinehealth is a digital platform that leverages data science and behavioural science to optimise cancer patient outcomes. A simple mobile app ensures easy tracking of symptoms, side effects and medications, automatically integrating with lifestyle data from smartphones and wearable devices. Plus, it delivers highly personalised behavioural interventions and bespoke evidence-based educational material. 

The aim? To support highly engaged patient self-management during and after treatment.  

Vinehealth’s customers are hospitals providing oncology care and pharma companies developing cancer treatments. Its unique combination of personalised patient support and data collection produces the patient engagement and satisfaction that is crucial to life sciences organisations, healthcare providers and insurers.  

Our judges were impressed by the startup’s high profile partnerships. These include leading NHS cancer centres such as the Royal Marsden, as well as MacMillan and Cancer Research UK. In fact, Vinehealth is the only cancer technology selected for rollout across the whole of the UK by NHS England over the next three years. The company is already working with five of the top 10 global pharma companies, too.

Vinehealth’s clinical benefit is matched by positive feedback from over 15,000 patients. This is crucial to the founders, who are emphatic to patient need throughout cancer treatment: “Our mission is to give back the best possible quality of life to all those living with this disease.”

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Written By

Zohra Huda Startups Editor.

Zohra is Startups’ Editor, bringing over 20 years of specialized experience in business journalism and branded content development, having produced award-winning content for global media outlets including Associated Press, the BBC, and Channel 4, reaching over 2 million viewers worldwide.

At Startups, Zohra leads a team of expert writers and reviewers producing original topical coverage and comprehensive guides on business formation, digital marketing strategies, funding acquisition, and operational efficiency. Her evidence-based approach combines rigorous research methodology with practical insights gained from her consultancy work with clients – including Apple, M&S, and Diet Coke – and managing the Startups 100 Index, an annual campaign showcasing the best of UK entrepreneurship.

Her strong connections with key SME influencers such as Small Business Saturday founder Michelle Ovens MBE, Coffee Republic founder Sahar Hashemi OBE as well as Startups 100 alumni inform her unique perspective on emerging business trends and commitment to providing Startups’ readers with actionable advice that addresses the real challenges of today’s business founders.

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