69. CovertSwarm CovertSwarm’s ethical hackers simulate cyber attacks to help organisations fix their security vulnerabilities before they can be exploited for real. About the Startups 100 Now in its 16th year, the Startups 100 is the definitive list of the most promising new UK businesses. There's no fee for entry or for inclusion in our index. The Startups team of new business experts judge all our top 100 entrants in collaboration with specialist industry consultants. We also work with distinguished entrepreneurs as guest judges to decide our Startups 100 category award winners. See our guide to this year’s hottest new businesses and most innovative founders in the complete 2024 Startups 100 index. Founder: Anders ReevesYear founded: 2020Website: covertswarm.comYou deserved to be hacked. That’s according to CovertSwarm – a specialist red team (that is authorised ethical hackers and penetration testers) that are seeking to change the way businesses outpace online threats and risks of data breaches. For the 39% of UK businesses that have already been hacked in 2022, this may sound counterintuitive. But don’t worry, despite claiming to be its “client’s worst nightmare”, CovertSwarm is on your side. Founded by Anders Reeves in 2020, the cybersecurity startup is on a mission to constantly compromise its clients. It does this to help them identify and fix their weaknesses – and the startup is prepared to use every weapon in its arsenal to do so. Prior to founding CovertSwarm, Reeves had worked in multiple global enterprises, including Sony, Moonpig, and Photobox. He also operated as an MSSP (Managed Security Service Provider) that serviced hundreds of SMEs around the world. While doing so, he recognised that all of those businesses had been deploying exactly the same tactics to prove they were secure against cyber attacks. That included running point-in-time and ad hoc security testing – primarily through penetration testing and red teaming – yet they all continued to suffer cyber breaches. As a result, CovertSwarm was built to provide a service that would radically redefine how enterprise security risks are discovered, with the business existing to continually outpace the cyber threats faced by organisations in the modern world.CovertSwarm’s red teaming service is unique in several ways. It’s subscription-based, which means that organisations can access a team of ethical hackers on an ongoing basis. This is in contrast to traditional red teaming engagements, which are typically one-off projects. CovertSwarm uses a variety of innovative techniques to simulate real-world attacks too, including social engineering and physical security assessments. Finally, unlike other ethical hacking services, CovertSwarm offers its clients real-time insights into the attack and its impact on the organisation’s security posture, through its unique proprietary platform.Clearly, CovertSwarm’s unique approach to cybersecurity works. Despite being founded in 2020, the startup has quickly become a leading provider of red-teaming services, with its clients including one of the top ten largest American brands and one of the top five global health insurers – but it’s not stopping there. The cybersecurity startup aims to be the global leader in red team services and platform provision within the next five years. And, if the company’s promising seed funding and 120% growth in the last year is anything to go by, this is definitely something CovertSwarm will be able to hack. The 2024 Startups 100 List in Full 1 Unitary 2 Lottie 3 Maeving 4 KatKin 5 Peppy 6 Zero Gravity 7 Better Dairy 8 UNDO Carbon 9 T H I S 10 Packfleet 11 AUDIOMOB 12 Immersive Gamebox 13 OnHand 14 Quantum Dice 15 Muddy Machines 16 Banked 17 Jude 18 Bio&Me 19 IRIS Audio 20 FYLD 21 Hoxton Farms 22 Yonder 23 Sook 24 Cask Trade 25 Settld 26 IMPOSSIBREW 27 Jubel Beer 28 Vinehealth 29 MAGIC AI 30 Weavr 31 About:Energy 32 Lindus Health 33 WEWALK 34 Decycle 35 Julienne Bruno 36 Self Space 37 Seep 38 Bold Bean Co 39 Strolll 40 Acre 41 Artscapy 42 SRSLY 43 YourBusinessNumber 44 SkiYodl 45 Earthly 46 Fair Shot 47 Fussy 48 Vertice 49 Canopey 50 Flavers 51 HACE 52 Renais Spirits 53 Fearne & Rosie 54 Mr Bug 55 Scooch 56 PerfectTed 57 Nory 58 RESPONSIBLE 59 Route Konnect 60 cheqd 61 Siloton 62 My SMASH Media 63 Hello Klean 64 Stored 65 Olly's 66 Mill Media Co 67 RideTandem 68 MVPR 69 CovertSwarm 70 SoSquared 71 Detected 72 Propelle 73 Voltric Mobility 74 onezone 75 Postpartum Plan 76 Spoke World 77 OK Positive 78 Fink Street Food 79 Milky Plant 80 EasyA 81 Ujamaa Spice 82 Playdate 83 UJJI 84 SKOOT 85 Serious Tissues 86 Leiho 87 Athena AI 88 Cytix 89 Peachies 90 YouMakr.ai 91 Dubs 92 Alterist 93 The Smart Container Company 94 Nolo 95 Kindroom 96 Frobelles 97 Polishpad 98 Gusto Snacks 99 Story Locker 100 RE:INVENT See more Startups.co.uk can help your business succeed At Startups.co.uk, we’re here to help small UK businesses to get started, grow and succeed. 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