96. BoginaBag

Founder: Kate Castle
Founded: April 2010
Website: www.boginabag.co.uk

A lightweight portable toilet is not the most seductive proposition to present to a panel of business angels. So, when Castle entered the lair of the ‘Dragons’ last year, she was shell-shocked to be offered £50,000 by retail guru Theo Paphitis. Her invention, which looks cunningly like a typical tri-legged camping stool, has a removable seat, over which a specially designed, degradable bag can be placed – filled with magic crystals to absorb liquid and solid waste.

Originally devised for campers and festival-goers, the product has been snapped up by fishermen, the elderly and beach hut owners (among others). Currently stocked in Millets stores across the UK, Boginabag is distributed in four European countries. Next stop, the southern hemisphere: South Africa and Australia.