64. Peachy Pink

Founder: Shazia Awan
Founded: June 2009
Website: www.peachy-pink.com

It may have started with a pair of pants, but since appearing on 2010’s Startups 100 list Peachy Pink has grown into a unique retail brand – boasting more than 100 shapewear products, from jeans to active wear. Awan’s signature product though remains her cellulite-busting pants, which put the ‘magic’ in magic knickers by massaging green tea, caffeine and peach extract into the skin as the wearer moves.

With her products sold in more than 35 countries worldwide, last year Awan was honoured in Management Today’s ’35 women under 35′ list of Britain’s female high fliers – as well as winning an army of celebrity admirers. Peter Andre is a fan of the Max Core posture control t-shirts and there are even rumours that Beyoncé wears Peachy Pinks.