Captify brings search retargeting technology to Germany with new Hamburg office

 Adtech start-up Captify, which ranked top in the Startups 100 2014, has announced that it is expanding to Germany with the opening of an office in Hamburg.

Sven Bagemihl, former managing director of Advertising.com and chief sales office for Wunderloop, has been appointed to head up its German operations as managing director and will be responsible for building an effective team and growing the company across the new territory.

Launched in 2011 by Young Guns Dominic Joseph and Adam Ludwin, London-based Captify is the only advertising company in Europe to specialise in ‘search retargeting’ techniques, whereby relevant advertisements are displayed to users based on their recent searches on Google, Yahoo! or Bing.

Over the last three years, it has achieved 280% year-on-year growth and million pound revenues and it is keen to “replicate this success” in Germany; said to be Europe’s second largest adtech market.

Captify CEO, Dominic Joseph, discussed the move:

“Since launching in 2011, we’ve been able to grow the business exceptionally quickly. We’re ambitious and operating in a growing market, so we’re seeking to replicate that success in Germany, where digital advertising is increasing at a fervent pace. To get it right, we need to ensure that we’re investing in a solid local team on the ground.

“We are confident that with him [Bagemihl] on board, we can truly continue on our journey to disrupt and transform the European digital advertising landscape.”

Bagemihl added:

“I am immensely proud to be joining such a fast-paced, high growth company, which is operating right at the heart of a truly exciting space in European advertising today. I am looking forward to making Captify’s technology famous in Germany, and all the challenges and opportunities that this will inevitably bring.”