Tyresonthedrive.com won Innovative Business of the Year for changing the way tyres are sold and fitted in the UK, moving away from the traditional and somewhat inconvenient garage and fitting centre model, to a nationwide mobile solution that brings the technology of a fitting centre to the customer’s home, or suitable location of choice.
The judges felt the business was innovative in its approach in disrupting the industry in which it operates since the tyre retail model hasn’t changed for almost 100 years and is renowned for its very poor levels of customer service and satisfaction. Tyresonthedrive.com is breaking the mould by embracing new technologies, great people and creating a bespoke logistics and pricing model to change the way tyres are sold and fitted forever.
