Product of the Year 2007

Switch Sticks

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Judges’ Comments

Put simply, judges thought Vicky Mitchell came up with a fantastic product that tapped into a real customer need. Not only has she found a niche in a market with a growing customer base, but she has also created a product that helps people’s day-to-day lives while adding a bit of colour and fun. The judges saw Switch Sticks as a brave idea, because it turned something that’s normally dull into something funky and friendly.

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