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Sarah Tremellen

Founder and Chief Executive, Bravissimo Ltd

Sarah is the Founder & Chief Executive of Bravissimo Ltd, a multi-channel lingerie and clothing retailer. 

Sarah started the business in 1995 following her own frustrating attempts to buy lingerie when her bra size increased when she was pregnant.  Her aim was to provide a really good choice of bras in big cup sizes and to provide an environment where big boobed women could celebrate their curves and feel positive about their figures.  When it started, Bravissimo was purely a mail order business and Sarah ran it from her front room in partnership with a friend.  After two years Sarah bought her friend’s share and continued to run Bravissimo on her own.

Over the last 18 years Sarah has developed Bravissimo from a tiny start up business into a company with a turnover of £45m, employing 750 people.  Bravissimo now has 22 shops and a mail order and online business selling to women all over the world.  The product range has developed and now includes swimwear, nightwear and tops with built in bras.  In 2011 the company launched a sister brand, Pepperberry, which sells clothing with a unique size range cut to fit women who need a bigger size in the bust. 

Sarah and Bravissimo have won numerous awards including Ernst & Young Entrepreneur of the Year, Businesswoman of the Year, and Drapers Best Lingerie Retailer, and has been in the Sunday Times Best Companies to Work For from 2007-2013.  In 2009 Sarah was awarded an MBE for Services to Entrepreneurship.

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