Service Business of the Year Finalist 2013: Tinc

Established in April 2011, Tinc is a multi-channel retailer specialising in the sale of solely own branded funky stationery, gifts and gadgets. After identifying a gap in the market for well-designed but affordable products, founders Jos and Heli Baker set out to build a retail brand.

Now with over 450 products, all created and produced by them, Tinc has fast established a strong reputation through referrals and viral advocacy, with the brand benefitting from high customer loyalty. The retail company has also created its own social network, Tincville, an online world where people can join a tribe that relates to their favourite Tinc colour which has attracted thousands of members.