Focus: Fitness equipment retail
Elliott Zissman, 32
Company: Totally Fitness
Web: www.totallyfitness.co.uk
Starting in 2002 as www.totallyfitness.co.uk, Zissman has taken fitness equipment to the streets with six stores and plans for many more. Turnover for the London-based business looks set to hit £5.5m in 2007. Contracts include schools, hotel chains, BP and Harrods, and the business has rented to the likes of Robert De Niro, Julia Roberts and Andre Agassi.
