Andrew Jennings: Larsson & Jennings

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Updated on 18th May, 2021

The four-year-old British watchmaker already turning over £8m and exporting to the US, Germany and Australia

Andrew Jennings, 31
Company: Larsson & Jennings
Web: www.larssonandjennings.com

Launching into a 500 year-old industry is certainly a daunting proposition, especially one so dominated by large conglomerates selling expensive luxury timepieces. This didn’t put off Andrew Jennings however, who noticed a space in the watch market for an independent brand targeting a younger demographic.

Launched in 2012, Larsson & Jennings produces affordable, unisex, Swiss-made watches, combining classic design with contemporary craftsmanship and style. Starting life as an online-only watchmaker, Jennings juggled a full-time job and the day to day running of his fledgling brand before it took off. Today, Larsson & Jennings is stocked in the likes of Selfridges, Harrods, Liberty and Harvey Nichols and counts a number of high profile celebrities as fans including Suki Waterhouse, Emma Roberts and Emily Blunt.

The brand has replicated its approach internationally, forming partnerships exclusively with high-end retailers in Germany, Australia and the US (its second biggest market after the UK) and launching its own Prince Street store and a Bleecker Street flagship store in New York earlier this year. To date, this global reach has been fuelled by just £10,000 in funding, with Larsson & Jennings pulling in £8.5m in revenues last year. With increasing interest from retail partners across the Far East, the company is already expecting to double that figure next year.

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Henry has been writing for Startups.co.uk since 2015, covering everything from business finance and web builders to tax and red tape. He’s also acted as project lead on many of our industry-renowned annual indexes, including Startups 100 and Business Ideas, and created a number of the site’s popular how to guides.

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