Ben Allan: The Insert & Leaflet Team (TILT)

Focus: Marketing & publishing

Ben Allan, 31
: The Insert & Leaflet Team (TILT)

Big brands are literally queuing up to advertise in TILT’s as recommended consumer guides, which cover areas such as insurance, loans and mortgages, motoring and money. TILT is now partnering with experts such as celebrity chef Antony Worrall Thompson and money-management guru Alvin Hall, who provide tips on a sponsorship basis. Around 53 million guides will be distributed this year and TILT looks set to increase this figure to 67 million in 2008. The five-strong team will generate a turnover of £6.7m this year, with profits in excess of £1m. It runs campaigns via door drop, mailing, inserts and online and will introduce two new guides next year, in entertainment and health and fitness.


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