Claire Page: Whitewater

Focus: Marketing for charities

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Claire Page
Company: Whitewater

Page joined Whitewater in 1996 and led, along with her husband Steven, a management buyout in 1998. Since then, she has overseen Whitewater’s introduction of a number of innovative products and methods that have revolutionised the traditional fundraising model. The company won the Direct Marketing Association’s UK award for innovation in 2004 and has increased turnover to £4.5m, with operating profits up 400% in the past 12 months. The company is now trialling another new fundraising concept in the US, with a view to UK introduction later this year.

2016 update:

Page remained as director of operations of Whitewater from 2000 until 2007. Since April 2015 she has been start-up manager for NewLight Africa which has a subsidiary in Kenya, setting up financial, operational and HR systems.

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