David Excell: Featurespace

The seriously smart software spin-out

David Excell, 30
Web: www.featurespace.co.uk

Cambridge University spin-out Featurespace is seriously smart, specialising in predictive behavioural modelling software serving, primarily, online businesses. Essentially, the company’s products help clients understand their online customers, and predict their value and future behaviour. 

Founded in 2005, the company impressed angel investors, along with NESTA, to the tune of a seven figure investment round in which some investors had to be turned away. Co-founder David Excell is predicting 300% growth this financial year, and having already seen 200% growth in the last six months, there’s no reason to doubt his target. He believes that “Featurespace will become the industry standard for consumer businesses, enabling them to understand their individual customers through our unique self-learning algorithms.” Today it already dominates the online betting and gambling market and the plan now is to expand into other markets, including financial services and e-commerce, and continue its focus on new product innovations.


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