Glen Calvert: Affectv
Ad technology to make advertising more relevant for people
Glen Calvert, 30
Glen Calvert’s digital marketing company Affectv has created a technology platform that promises to deliver the ‘next generation’ of audience-targeting technology. By mapping complex user interactions across social media sites and platforms as opposed to just web search indexing, the firm can gain uniquely targeted insight into consumers. No wonder then the business launched in 2011 has already worked with more than 60 clients, including American Express, Dell, Sky, Thomson and Microsoft. Calvert, who worked at Young Gun alumnus Sam Barnett’s advertising technology firm Struq as sales director, clearly share’s his former boss’ ambition. The Startups 100 company, which employs more than 40 and expects to reach 75 members of staff by 2014, recently made Lord Young and Sir Terry Leahy’s Accelerate 250 Index of the 250 fastest-growing companies in the UK. It is set to post end of year profits to make an investor’s mouth water, beating initial growth targets, which seems appropriate given its recent announcement of a £2m investment from Octopus Investments. The next step is international presence, with new offices in Europe and Asia planned for next year.