Graham Cooke, Daniel Shellard, Ian McCaig: Qubit

The website personalisation business using big data analytics to maximise clients’ return on investment

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Graham Cooke, 32, Daniel Shellard, 31, Ian McCaig, 33

Describing itself as a platform that delivers website personalisations that will “actually impact the bottom line”, Qubit is an all-encompassing analytics business that can build high-quality, unique website elements for its clients, then use its powerful analytics and intelligence tools to help them see exactly what works and what doesn’t.

Formed by Graham Cooke and others in a tech-savvy founding team comprised of former UK and US Google employees, the business has achieved extremely impressive 250% year-on-year revenue growth on its way to £4.8m turnover in 2013, with a growing list of UK clients including TalkTalk, Monsoon Accessorize, Arcadia Group and Superdry and a European office. Following expansion across the pond last year, the young company has also secured deals with a number of major US retailers including bebe, Benetton, Dr Jays and b-glowing to name a few. Listed as one of Informilo’s 25 hottest start-ups in London, and with $7.5m backing from Balderton Capital and Westminster Enterprises, Qubit is perfectly placed to exploit the continuing boom in analytics.


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