Focus: Media bartering
Marc Boyan, 33
Company: Miroma Group
Web: www.miroma.com
Media bartering firm Miroma allows companies to pay for a percentage of their advertising with their own products or services. With the recession leaving many firms with unsold inventory and depleted marketing spend, the fledgling media bartering industry is booming where traditional ad revenues have plummeted. Turnover at Miroma, which made the Sunday Times Fast Track this year, has jumped from £9m to £20.2m, and Boyan – named as the haysmacintyre Top Gun 2009 – is expecting to bring home £50m in 2010.
