Mitesh Soma: Chemist Direct

Focus: Online pharmacy

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Mitesh Soma, 32
Company
: Chemist Direct
Web: www.chemistdirect.co.uk

Mitesh Soma only founded his online pharmacy last November, but he's already in the enviable position of being able to project a turnover of around £5m for his first full year. The already profitable Chemist Direct buys stock in bulk, sells nationally and offers discounted prices on products that include everything from toothpaste to anti-malarials. Customers can also call to speak to registered pharmacists who check every order. Hitwise ranks Soma's business as the UK's leading online chemist, but that doesn't mean there's nothing to aim for. While the search firm classes Boots as a general retailer, the high-street giant is now in the sights of a man determined to turn Chemist Direct into a household name.

2013 update:

Chemist Direct has become the leading online health retailer in the UK, with year-on-year revenue growth of 90% since foundation. The company recently secured a further $10m of Atomico-led investment to grow the business. Mitesh Soma stepped down as CEO of Chemist Direct in March 2012, appointing former Play.com managing director Stuart Rowe as his replacement.

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