Oliver Mennell and Nicola Elliott: NEOM Organics

The organic luxury products company proving popular with high-end retailers worldwide

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Oliver Mennell and Nicola Elliott, 32 and 33
NEOM Organics
Web: www.neomorganics.com

Founded in 2005, Mennell and Elliott pioneered the concept of organic luxury candles (using no paraffin wax) and have since expanded their range into a successful organic and additive‐free luxury lifestyle and skincare line, taking in conditioners, scents and skincare lotions. The brand’s products are stocked in most luxury retailers in the UK including John Lewis and Selfridges and NEOM Organics products can now be found in 18 overseas markets in Europe and Asia where they are found in high‐end stores. 20% of the company’s income is generated through sales on its own website and the duo plan to expand on this by opening a standalone store in 2014, with a view to creating a holistic brand experience in the luxury products industry. NEOM generated sales of £3m in the 2012/13 financial year and this is set to almost double to £5.8m by next year, eventually hitting £10m within the next couple of years.

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