Rob Durkin: FusePump
Meteoric growth in the middle of the recession
Rob Durkin, 25
Just two years after its foundation, online marketing specialist FusePump is on target to achieve £2m turnover, with a plethora of big names including John Lewis, Waitrose, Sky and Thomas Cook already signed up to its leading-edge service, which offers data feeds to fuse client’s product information. Although the company was formed in the middle of the economic downturn, when many potential customers were scaling back on marketing spend, growth has remained consistent and untroubled almost from day one. Founder Rob Durkin says his company is thriving because British companies are “very keen to adopt new marketing techniques and strategies.” However the business is also gaining considerable traction in America, and further overseas expansion is likely in the near future.