Scott Davies: Million-2-1

Focus: Mobile gaming

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We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. This article was authored by:

Scott Davies, 33
Company
: Million-2-1
Web: www.million21.com

The spotlight falling on this industry since the competition phone-ins controversy is unlikely to affect Manchester-based Million-2-1, which has a lottery licence from the Gambling Commission. Its white-label technology for interactive lottery, competition and gaming promises a complete audit trail of entries, a guaranteed winner, and billing only for those who enter within the allotted time. The company raised £3m last year and its £4.5m projected turnover for 2007 could rocket, with legal changes creating a barrier to entry into the market. No wonder UTV, LBC, O2 and Barcrest have beaten a path to its door.

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