Sharon Richey: LoewyBe

Focus: Experiential marketing

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Sharon Richey
Age
: 32
Company: LoewyBe

A successful entrepreneur in her native South Africa, Richey has been making rapid progress in the UK since launching LoewyBe in 2003. LoewyBe, which licenses its name from marketing giant Loewy Group, offers experiential marketing solutions to clients such as Pampers, for whom it created an award-winning giant 16.5 metre walk-through caterpillar demonstrating the different stages of a baby's development. Creating campaigns that educate and inspire, most of LoewyBe's clients are now blue chip companies. Turnover of £2.8m will grow to £4.2m this year and with plans to expand into Europe, Richey expects a £6m turnover in 2006.

2017 update:

LoewyBe rebranded itself as BEcause Experiential to remain competitive in the booming sector. Today, BEcause is a global operation, with offices in London, Ascot, Sydney, Dublin and Toronto. Richey remains as CEO of the company which works with fast moving consumer goods businesses across retail and leisure. She also acts as a mentor to agency owners, advising on issues of leadership, agency optimisation and rapid growth for senior teams globally.

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