Tamara Hill-Norton: sweatyBetty

Focus: Female leisure and sportswear

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Tamara Hill-Norton
: 34
Company: sweatyBetty

A year of frenzied growth for Hill-Norton’s sweatyBetty has seen it expand from five to 17 stores and double turnover to £9m. Started in 1998 after Hill-Norton, a former buyer for Knickerbox, recognised the lack of specialist sports and leisurewear shops for women, the company grew organically before refinancing early in 2004. The funding included a deal with retail group Whittington but Hill-Norton has retained more than 51% equity and says the company can now launch new stores from cashflow. Three more will open before Christmas and a further six in 2006.

2017 update:

Sweaty Betty now operates 50 stores across London and the rest of the UK, Los Angeles, New Jersey, Conneticut and New York, with Hill-Norton now acting as creative director of the brand and designing every collection. In 2015, the company collaborated with Richard Nicoll for a collection featured at London Fashion Week.

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