28. Wild

Founders: Freddy Ward and Charlie Bowes-Lyon
Founded: 2019
Website: www.wearewild.com

You probably don’t spend too much time thinking about deodorant. Whether you use a roll on, stick or spray, most people just buy whatever’s handy and then bin it when it’s done, another bit of plastic or metal for our ever-growing landfill sites. Well, Wild wants to change all that – this is natural, refillable deodorant with no single-use plastic in sight.

Here’s the way it works. When you sign up to Wild’s deodorant subscription service, you’ll get a stylish, hard wearing case made of anodised aluminium and recycled plastic and a biodegradable refill of your chosen scent (there are five to pick from). Then you’ll be sent three new refills (to save on postage) at regular intervals, and can change your scent whenever you want.

this is natural, refillable deodorant with no single-use plastic in sight

Founded by Freddy Ward and Charlie Bowes-Lyon in 2019, Wild has already come a long way in a short time – with over 200,000 followers on social media and over 5,500 five star reviews on Trustpilot testament to its legions of fans.

Wild already has over 200,000 followers on social media and over 5,500 five star reviews on Trustpilot

However, Freddy and Charlie say this is only the start of its mission to redefine personal care and we can’t wait to see what they come up with next.